Director

• Design the development and deployment of Fuelight 360 marketing models that enable marketing performance evaluation across Owned, Earned, Shared, Paid media, and non-media touchpoints (e.g., trade and social commerce).
• Continually advance evolving Marketing Mix Modeling (MMM) methodologies to ensure accuracy and relevance, leveraging tools like Bayesian statistical modeling and real-time data streams.
• Partner with Operating Units (OUs) and cross-functional teams to deploy insights that inform marketing spend optimization and decision-making, ensuring alignment with regional and global strategies.
• Conduct due-to analysis, elasticity assessments, and ROI optimization to validate findings and ensure actionable recommendations.
• Translate complex datasets into actionable narratives by supporting senior stakeholders with simplified insights and strategic recommendations.
• Actively participate in scenario planning, providing quantitative insights into trade-offs and mitigation strategies to enable risk-informed decisions on marketing investments.
• Monitor and assess the performance of marketing and trade investments against key business objectives, working to continuously refine predictive methodologies.
• Work closely with the Business Science Intelligence Lead, Product Owner, Technical Lead, and Business Integration teams & across the enterprise MCP Intelligence services team to align outputs with Coca-Cola’s business goals.
• Contribute to workshops and trainings with OUs and Bottlers to improve system-wide understanding and adoption of marketing science capabilities.
• Proactively collaborate with global stakeholders in marketing, finance, commercial, and analytics functions to manage cross-functional alignment on deployed insights.
• Help establish consistent standards for model development, governance, and deployment to ensure scalability and transparency across the System.
• Partner with the Senior Director and cross-functional teams to identify and test emerging data sources or methodologies to evolve analytics capabilities, driving innovation and system adaptability (e.g., integrating Casual Inference techniques or next-gen attribution models).

Director, Enterprise Resource Allocation – Business Science Intelligence Services Specialist

Executive Underwriter, AVP – Underwriting Director, Contract Surety

Admin Director

Project Director

Associate Director, Customer Partner – Manufacturing & Energy Portfolio

Director, Capital Markets