Senior Manager – LATAM CRM, Data
The Coca-Cola Company
full-time
Posted on:
Location Type: Office
Location: Rio de Janeiro • 🇧🇷 Brazil
Visit company websiteJob Level
Senior
About the role
- Coordinate Digital ecosystems avoiding isolated solutions and inconsistent experiences for users.
- Create harmonization in on our models, and use it to constantly enhance and iterate our digital solutions.
- Leverage the digital landscape and data to design consumer relationship strategies that maximize consumer engagement & retention.
- Segment consumer audiences to better serve brand audience (e.g. personalized, contextual marketing).
- Develop CRM solutions in partnership with PS with and on going relationship culture versus campaigns flights only.
- Responsible for initiatives that will map and increase the consumer Life-time value (LTV) of TCCC trademarks.
Requirements
- Minimum of 4 - 6 years of digital work experience.
- Needs to have experience working in cross functional teams and geographies.
- Needs to have developed owned digital experiences and products with clear consumer value proposition and tangible return on investment.
- Needs to have agile and entrepreneurship mindset.
- Languages: English is required.
Benefits
- Learn more about our benefits.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRM solutionsdigital ecosystemsconsumer relationship strategiesaudience segmentationdigital experiencesconsumer value propositionreturn on investmentagile methodologydata analysisdigital marketing
Soft skills
cross-functional collaborationentrepreneurial mindsetuser experience enhancementcommunicationteam coordinationstrategic thinkingproblem-solvingadaptabilityrelationship buildingconsumer engagement