Senior Manager, Cyber Threat Hunt
Adobe
Cyber SecurityKubernetesLinux
Senior Manager, Media Planning – CAM, CAR
The Coca-Cola Company
full-time
Posted on:
Location Type: Office
Location: San Jose • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Develop connections plans across brands/campaigns, recommending allocation of activation DME to different consumer / shopper touchpoints
- Coordinate media buying with Mkt PS (procurement), making sure TCCC is performing an efficient buying and receiving maximum value out of the negotiations.
- Ensure we have the most effective and efficient media plans for our brands, out-performing versus competitors in all brand program KPIs
- Control media investment (real vs planned), approving the Agency buying orders in Lumina, shifts and invoices and recommending corrective actions when necessary.
- Preparing budget evolution information (real vs. planned investment) and revising and approving the media buying POs sent Agency and Media.
- Support all the auditing processes with media-related questions.
- Design, develop and work on Strategic Initiatives that will impact the business on recruiting intenders and neutrals faster.
- Recommend the ideal DMI split by brand and channel to all of our portfolio of brands (since ABP planning till all the budgets revisions needed).
- Constantly checking and reporting to current status of our brand presence in the various channels: Copy Rotation, Kids Policy, productivity, Brand Safety, among others.
- Partner with PS to track and evolve the existing media and digital measurement discipline, ensuring maximum utilization of existing protocols and tools, and leveraging learnings for each of the markets within the OU.
- Work in partnership with FL and bottlers to ensure that we are capturing the right opportunities in each one of the countries in CENTRO ZONE.
- The Media Planner will carry out duties individually while interacting regularly with the global IMX team, key players in the OU IMX team, OU Category Leaders, Creative Strategists and Brand Managers and the Franchise Marketing teams.
Requirements
- Experience Media Strategy, Planning and buying experience (10-12 years)
- Experience working in agencies and or media vehicles is preferred
- Preference for experience developing non-conventional communication plans, with heavy focus on digital marketing and story doing with clear results
- Ability to provide input to brand & creative strategy at category level
- Deep understanding of the evolved media landscape and e-commerce
- Expertise in working with different external partners (i.e.: agencies, media partners, influencers)
- English and Spanish are required languages.
Benefits
- We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company.
- This includes supporting the financial and personal well-being of our employees.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media strategymedia planningmedia buyingdigital marketingbudget managementmedia investment controlauditing processesDMI split recommendatione-commercecopy rotation
Soft skills
communicationcollaborationstrategic thinkingnegotiationanalytical skillsproblem-solvingleadershipcreativityadaptabilityinterpersonal skills
