Director, Hydration, Coffee & Tea Creative Strategy
The Coca-Cola Company
full-time
Posted on:
Location Type: Office
Location: Mexico City • 🇲🇽 Mexico
Visit company websiteJob Level
Lead
About the role
- Lead creative excellence beyond charter briefs, serving as the single point of contact between creative strategy and brand teams.
- Provide strategic support across brands, owning the refreshed brand narratives to be captured in global brand books.
- Collaborating with the Category teams to define opportunities for brand growth and together build plans to translate those opportunities into creative strategies.
- Developing the creative strategy and development cross marketing sub-functions (including but not limited to E2E, Design, Consumer & Shopper Engagement, Digital, Media).
- Develop engaging creative briefs and lead agency partners in the creative process, identifying innovative ways for consumers to engage with our brands.
- Managing the development of the storytelling of the brand, ensuring consistency through various forms of content amplified at multiple connection points.
- Push internal and agency partners for digital first experiences that continue taking our brand in the leading-edge experiences.
- Amplifying the Global Core Creative Ideas for Global and regional projects into contemporary communications, that unlock future brand growth and excite consumers to build Brand Love (i.e. Equity) and Brand Value (Transactions, Weekly+ Consumers, Baskets etc).
- Working with counterparts in other OUs to help develop and execute cohesive brand/category Creative Strategy.
Requirements
- Bachelor’s degree and 10+ years creative content/marketing experience.
- Deep consumer understanding, cultural trends, current and future business needs and experience in leading regional and global teams.
- Demonstrate ability to develop full creative strategy and execution plans.
- Experience in content development and production.
- Ability to lead communication strategy and influence and orchestrate cross-functional teams.
- Passionate and connected worldwide entertainment and culture.
- Proven ability to work in a network and collaborate across disciplines/countries.
- Ability to lead, inspire and develop large teams.
- Preferred creative or planning experience with world-class creative agencies and brands.
- Prior CPG experience preferred.
- Fluent English is required.
- Fluent Portuguese And/OR Spanish - required.
Benefits
- Iconic & Innovative Brands: Our portfolio represents over 20 different billion-dollar brands.
- Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
- Innovation & Technology: The ability to work with an award-winning team that is on the cutting edge of innovation.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
creative strategycontent developmentmarketing strategybrand narrative developmentdigital marketingconsumer engagementstorytellingcreative brief developmentexecution planscross-functional collaboration
Soft skills
leadershipinfluenceteam developmentcollaborationstrategic thinkingcommunicationcultural awarenesspassion for entertainmentinnovationconsumer understanding
Certifications
Bachelor's degree