Salary
💰 $106,700 - $252,200 per year
About the role
- Generate and transform data and insights into action to influence BU & Sales decisions
- Serve as category expert and drive data-led decision making for Sales & BU stakeholders
- Embed insights into Category Visions, Customer Growth Strategies and retailer activation plans
- Provide recommendations on category performance, opportunities, risks, and merchandising (assortment, shelf)
- Partner with stakeholders to define and execute category growth strategies
- Create, integrate, and expand insights from primary research, internal tools, and third-party data
- Lead analysis of macro & market trends and shopper behavior using tools like Circana, Nielsen, Numerator, Kantar
- Conduct primary and secondary research to understand consumer shifts
- Lead capability building, continuous modernization, and thought leadership in category analytics
- Develop cross-functional relationships and drive business partner education to maximize insights ROI
Requirements
- 5+ years of experience in category management, category insights/development, or business intelligence
- Strong understanding of consumer goods, retail, or relevant industry categories
- Strong business acumen and ability to apply insights to business strategies
- Proven ability to influence business direction as a strategic partner
- Expertise in data analysis tools (Excel, Tableau, Power BI, SPSS, or similar)
- Experience with quantitative and qualitative research methodologies
- Experience with customer segmentation and category development preferred
- Comfort with custom primary and secondary research
- Leadership and communication skills; capability building and stakeholder engagement
- Familiarity with assortment optimization, shelving leadership, and emerging technologies/AI tools