Brand Content and Thought Leadership Manager

The Cigna Group

Brand content manager shaping Cigna Healthcare’s international health thought leadership. Creating research-led campaigns, executive content, and digital assets for global healthcare audiences.

Posted 8/24/2026full-timeGlasgow • 🇬🇧 United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in content marketing and editorial strategy, with a strong ability to create engaging, research-led content for diverse audiences. Proficient in managing content workflows and applying SEO and content performance insights to enhance effectiveness.

Highest-signal resume keywords

Content MarketingEditorial StrategySEO KnowledgeStakeholder ManagementProject Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

WritingEditingContent Strategy DevelopmentContent Performance MeasurementDigital PublishingResearchStorytellingContent Management SystemsThought LeadershipCampaign Development

Soft Skills

CollaborationRelationship BuildingIndependent WorkCommunicationAdaptability

Tools & Technologies

Content Analytics PlatformsSEO ToolsAI-Enabled Content Workflows

Industry Keywords

HealthcareHealth InsuranceEmployee BenefitsWellbeingB2B Content CreationInternational OrganisationsRegulated Environments

About the role

Key responsibilities & impact

Shape the voice of Cigna Healthcare's International Health business
Develop and deliver impactful content supporting business priorities, engaging key audiences, and strengthening Cigna's position as a trusted leader in international healthcare
Own and evolve the International Health thought leadership and content programme
Develop and manage an editorial roadmap and content calendar
Research, write, edit, and publish articles, reports, white papers, campaign assets, executive content, and thought leadership materials
Translate complex healthcare, clinical, and business topics into engaging, accessible content for global audiences
Lead content projects from concept through publication with subject matter experts, stakeholders, agencies, and external partners
Apply SEO, AEO, and content performance insights to optimise content effectiveness
Manage content publishing and governance processes to meet brand, compliance, and quality standards
Build relationships across International Health, providing editorial guidance
Support executive visibility initiatives, campaign content development, and broader brand priorities
Report to the Head of Brand

Requirements

What you’ll need

Significant experience in content marketing, editorial, thought leadership, corporate communications, or a related field
Exceptional writing, editing, and storytelling skills, with experience creating long-form, research-led, and digital-first content
Experience developing content strategies, editorial plans, and thought leadership programmes aligned to business objectives
Strong ability to translate complex technical, healthcare, commercial, or specialist information into engaging content for non-specialist audiences
Experience using content management systems and managing content through publication workflows
Knowledge of SEO, AEO, content performance measurement, and digital publishing best practices
Strong stakeholder management and project management skills, with the ability to manage multiple priorities across a complex organisation
Experience evaluating content performance and using insight and data to inform future content decisions
Ability to work independently while collaborating effectively across cross-functional teams
Portfolio of content personally developed, submitted alongside CV
Nice to have: experience within healthcare, health insurance, employee benefits, wellbeing, or related industries
Nice to have: experience creating content for B2B audiences, including employers, brokers, HR leaders, or benefits decision-makers
Nice to have: experience supporting executive thought leadership, PR activity, or senior leadership communications
Nice to have: experience working in international organisations or across multiple markets and cultures
Nice to have: familiarity with regulated environments and complex approval processes
Nice to have: experience with content analytics platforms, SEO tools, and AI-enabled content workflows

Benefits

Comp & perks

Competitive salary
Multicultural and hybrid working environment
Private Medical Insurance
Employee Wellbeing Benefits
Educational Development Program