Senior Manager, Newsroom & Enterprise Content Strategy

The Cigna Group

Senior newsroom leader shaping enterprise healthcare storytelling for The Cigna Group. Driving editorial strategy, audience growth, reputation, and integrated content across owned, earned, paid, and social channels.

Posted 8/5/2026full-timeBloomfield • Connecticut, District of Columbia, Montana, New York, Pennsylvania • 🇺🇸 United StatesSenior💰 $125,900 - $209,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing enterprise content strategies that drive audience engagement and business results, with a strong focus on editorial governance, storytelling, and analytics. Proven ability to lead and mentor a team while collaborating across functions to enhance brand messaging and content distribution.

Highest-signal resume keywords

Enterprise Content StrategyEditorial LeadershipIntegrated StorytellingContent Performance MeasurementRelationship-Building

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content StrategyWritingEditingNarrative DevelopmentSEO Best PracticesAnalyticsContent DistributionAudience EngagementProject ManagementEditorial Governance

Soft Skills

CommunicationCollaborationCreativityAccountabilityInfluencing

Tools & Technologies

Analytics PlatformsAI-Enabled ToolsContent Management SystemsSocial Media PlatformsSEO Tools

Industry Keywords

JournalismBrand JournalismContent MarketingHealthcareDigital Publishing

About the role

Key responsibilities & impact

Define and evolve the editorial vision, voice, and content strategy across all Newsroom channels.
Translate enterprise priorities into clear, engaging narratives supporting growth, reputation, trust, and business objectives.
Lead enterprise content strategy and editorial planning across owned, earned, paid, and social channels.
Oversee high-quality, multi-format content including articles, video, thought leadership, executive storytelling, and integrated content series.
Serve as final editorial authority and approve content before publication.
Maintain brand voice, enterprise messaging, quality, accuracy, clarity, credibility, and compliance.
Develop and maintain editorial governance frameworks, standards, and best practices.
Collaborate with business and functional leaders to identify story opportunities and strategic insights.
Interview senior executives and subject matter experts and translate complex concepts into accessible narratives.
Partner with Communications, Marketing, Social Media, Paid Media, Public Affairs, and other stakeholders on content distribution and amplification.
Monitor content and campaign performance and translate insights into optimization recommendations.
Use analytics, audience insights, SEO/GEO best practices, and AI-enabled tools to improve effectiveness and discoverability.
Identify innovations in content formats, distribution, and audience engagement.
Lead, coach, and develop a team of content and editorial professionals.
Foster creativity, accountability, experimentation, continuous learning, collaboration, and inclusion.

Requirements

What you’ll need

10+ years of experience in journalism, brand journalism, content marketing, content strategy, editorial leadership, or related communications disciplines.
Experience in corporate, agency, media, or healthcare environments.
Experience leading enterprise content strategy and editorial operations across owned, earned, paid, and social channels.
Proven success developing and executing integrated storytelling and content strategies that drive audience engagement, influence, reputation, and business results.
Strong writing, editing, and verbal communication skills.
Ability to simplify complex ideas and craft compelling narratives.
Experience influencing and advising senior leaders, including C-suite executives.
Ability to operate effectively in highly matrixed, fast-paced environments.
Experience connecting business strategy to communications, content, and audience engagement outcomes.
Demonstrated success developing content distribution, amplification, and audience growth strategies.
Familiarity with content performance measurement, analytics platforms, SEO/GEO best practices, and AI-enabled content tools.
Strong understanding of modern content ecosystems and emerging trends in digital publishing, search, social, and AI-assisted discovery.
Background in healthcare or a related highly regulated industry is preferred.
Strong relationship-building skills with the ability to influence across functions and organizational levels.
Excellent organizational and project management skills, with the ability to manage multiple priorities simultaneously.
Ability to work from a The Cigna Group office three days per week, as directed by the business.
Home internet, when working remotely, must use cable broadband or fiber optic service with at least 10 Mbps download and 5 Mbps upload.

Benefits

Comp & perks

Annual bonus plan eligibility
Medical benefits
Vision benefits
Dental benefits
Well-being and behavioral health programs
401(k)
Company-paid life insurance
Tuition reimbursement
Minimum of 18 days of paid time off per year
Paid holidays
Leaves of absence