Customer Engagement Strategist

The Cigna Group

Customer Engagement Strategist shaping customer experiences for Cigna's health programs. Driving behavior change through data-driven strategies and collaboration with cross-functional teams.

Posted 6/16/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $108,400 - $180,600 per yearWebsite

About the role

Key responsibilities & impact

Drive measurable behavior change by identifying, testing, and scaling high-value customer engagement opportunities aligned to business, product, and digital priorities
Define customer-centric, data-driven engagement strategies, including target populations, use cases, channels, frequency, and success metrics
Design and map end-to-end, multichannel customer journeys across email, SMS, push, web, mobile, and offline touchpoints
Lead A/B/n experimentation by owning hypotheses, test briefs, measurement plans, and documented learnings
Partner closely with product, analytics, technology, and delivery teams to execute experiments from concept through launch
Build trusted relationships with cross-functional partners to align strategy, remove obstacles, and accelerate impact
Translate insights into action by applying learnings to improve current campaigns and inform future strategies
Create clear internal documentation and communications that enable alignment, transparency, and shared learning
Manage approvals efficiently while maintaining momentum and quality

Requirements

What you’ll need

Minimum 5 years of experience in consumer or customer engagement strategy across multiple channels (email, SMS, push, direct mail, agent, web, and mobile)
Experience in product marketing, customer relationship marketing, or a closely related discipline
Hands-on experience designing and executing direct-to-consumer behavior change initiatives
Strong written and verbal communication skills, with the ability to influence across levels and functions
Experience working in Agile or rapid test-and-learn environments
Comfort partnering with data and analytics teams to support both campaign measurement and strategic planning
Working knowledge of behavioral science principles and how they apply to customer engagement
A collaborative, growth-oriented mindset with a proactive approach to problem solving
Bachelor’s degree or equivalent practical experience (degree preferred, not required)

Benefits

Comp & perks

health-related benefits including medical, vision, dental, and well-being and behavioral health programs
401(k)
company paid life insurance
tuition reimbursement
a minimum of 18 days of paid time off per year
paid holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

customer engagement strategyA/B/n experimentationdata-driven engagement strategiesmultichannel customer journeysdirect-to-consumer behavior change initiativescampaign measurementAgile methodologybehavioral science principlesstrategic planning

Soft Skills

strong written communicationstrong verbal communicationinfluence across levelscollaborative mindsetgrowth-oriented mindsetproactive problem solvingrelationship buildingalignmenttransparency

Certifications

Bachelor’s degree