Marketing Principal – C-Suite Strategy & Executive Engagement, Healthcare Growth

The Cigna Group

Marketing Principal shaping executive engagement strategies for the healthcare employer market at Cigna Group. Driving measurable growth through high-value insight-led experiences in collaboration with Sales and Account teams.

Posted 5/22/2026full-timeSunrise • Florida, North Carolina, Pennsylvania, Virginia • 🇺🇸 United StatesLead💰 $130,400 - $217,300 per yearWebsite

About the role

Key responsibilities & impact

Owns the strategy and execution of how to earn credibility and access with senior executive buyers in the healthcare employer market
Define the executive audience strategy (personas, profiles, what we lead with, and where we show up)
Build high-impact programs that build trust, open doors, and move deals
Partner tightly with Sales and Account teams to accelerate pipeline, retention, and expansion
Design and run high-value executive engagement programs that create access and progression in priority accounts
Lead development of insight-led thought leadership agenda that earns executive attention and supports seller conversations
Define success metrics tied to growth outcomes: executive meetings created, conversion to next steps, influenced pipeline, deal acceleration, expansion penetration, and retention impact
Build a measurement and reporting cadence that’s credible to Sales and senior leaders

Requirements

What you’ll need

10+ years of experience in B2B / complex services marketing
Track record in executive engagement, strategic account marketing/ABM, field marketing, or growth marketing roles where work directly supported revenue outcomes
Healthcare, benefits, or other highly regulated/complex industries strongly preferred
Ability to work from a Cigna Group office 3 days a week, if applicable in your area.

Benefits

Comp & perks

medical
vision
dental
well-being and behavioral health programs
401(k)
company paid life insurance
tuition reimbursement
a minimum of 18 days of paid time off per year
paid holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingstrategic account marketingaccount-based marketingfield marketinggrowth marketingexecutive engagementpipeline accelerationdeal accelerationretention impactsuccess metrics

Soft Skills

strategic thinkingrelationship buildingcommunicationcollaborationleadershipprogram developmenttrust buildinginsight generationmeasurement and reportingaudience strategy