The Cigna Group

Messaging Strategy Leader, Senior Director

The Cigna Group

full-time

Posted on:

Location Type: Hybrid

Location: Bloomfield • Connecticut • North Carolina • United States

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Job Level

Senior

About the role

  • Define and lead a unified, audience‑centric messaging strategy
  • Develop differentiated messaging frameworks and narrative architectures
  • Translate complex capabilities and competitive insights into accessible stories
  • Build cross‑functional alignment ensuring consistent narrative threads
  • Establish integrated planning processes and master calendars
  • Serve as the center of gravity for the end‑to‑end messaging lifecycle
  • Partner to evolve content production models, workflows, and governance
  • Lead a cross‑functional Messaging Council to align priorities
  • Build measurement capabilities to assess messaging effectiveness
  • Develop and lead a high‑performing messaging team

Requirements

  • Minimum 10+ years of B2B marketing experience
  • Bachelor’s degree in marketing, communications, business, or a related field
  • Demonstrated success building messaging frameworks and value propositions
  • Strong understanding of B2B buyer behavior and audience segmentation
  • Proven ability to lead cross‑functional initiatives
  • Experience establishing messaging governance and performance measurement frameworks
  • Exceptional communication and executive storytelling skills
  • Familiarity with content management platforms and analytics solutions
  • Experience in healthcare or regulated industries
  • Ability to work from a Cigna Group office 3 days a week, if applicable
Benefits
  • Health insurance
  • 401(k) plans
  • Paid time off
  • Flexible working arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingmessaging frameworksvalue propositionsaudience segmentationperformance measurement frameworkscontent production modelsgovernance
Soft Skills
communication skillsexecutive storytellingleadershipcross-functional collaboration