The Cigna Group

Senior Segment Marketing Advisor

The Cigna Group

full-time

Posted on:

Location Type: Hybrid

Location: Connecticut, Montana • 🇺🇸 United States

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Salary

💰 $111,800 - $186,400 per year

Job Level

Senior

About the role

  • Develop a strong understanding of audience targets unique challenges and opportunities to position PBS offerings to address problems to solve.
  • Build business-to-business category level marketing campaigns and programs that drive growth for Express Scripts PBM and increase understanding of pharmacy benefit product and service differentiators.
  • Translate value propositions into compelling content to entice and engage audience segments.
  • Plan and execute comprehensive marketing campaigns, through strategic positioning, market facing messaging, client-facing sales enablement tools and other B2B marketing communications tactics.
  • Identify, develop and execute B2C (via B2B2C or DTC) marketing strategies and messaging to support successful patient engagement and utilization.
  • Mobilize and direct expertise across marketing centers of excellence and orchestrate end to end marketing plans to drive growth, adoption, retention, and optimal audience experiences – across all stages of lifecycle.
  • Build effective launch plans and strong value proposition articulation and tools to enable ability to successful at driving PBS growth and identifying relevant connections across Evernorth capabilities.

Requirements

  • Bachelor’s degree preferred
  • 8-10 plus years of marketing and business strategy experience
  • Strong modern marketer: ability to understand and grasp marketing strategy and approach, leverage data and insights to inform strategy and recommended approach, link business need to action, understand how to leverage digital tactics/channels to execute marketing strategy.
  • Health care industry experience strongly preferred.
  • Ability to work effectively in dynamic, rapidly changing, team-based environment across multiple functions and in support of diverse buyers and geographies.
  • Critical thinker and creative problem solver, who exercises good judgment in resolving difficult situations, prioritizes and can balance needs with enterprise objectives
  • Ability to work in a fast-paced deadline-driven environment, and juggle multiple, sometimes competing, priorities and requirements
  • Experience executing strategy within timeline, budget and quality standards
  • Ability to motivate and influence others
  • Goal oriented and personally accountable; resourceful and self-directed
  • Adaptable and flexible; open minded, innovative and creative – seeks ‘out of box’ solutions
  • Open communicator; excellent oral and written communication skills
  • Customer focus
  • Strategic mindset
  • Strong interpersonal skills
  • Self-motivated
  • Able to work under pressure on multiple priorities
  • Ability to work from a Cigna office 3 days a week, as requested by the business.
Benefits
  • Health insurance
  • 401(k) with company match
  • Company paid life insurance
  • Tuition reimbursement
  • Minimum of 18 days of paid time off per year
  • Paid holidays
  • Well-being and behavioral health programs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategybusiness strategyB2B marketingB2C marketingdigital tacticsdata analysiscampaign executionpatient engagementvalue propositionsales enablement
Soft skills
critical thinkingcreative problem solvingteam collaborationcommunicationgoal orientationadaptabilityinfluenceself-motivationresourcefulnessflexibility
Certifications
Bachelor’s degree