Product Marketing

• Support the creation and execution of **go-to-market strategies** for new and existing FamilySearch products and features.
• Contribute meaningfully to the execution of RootsTech, including scheduling demos, coordinating and attending focus groups, and preparing materials ahead of time for internal awareness.
• Assist in developing **product positioning, value propositions, and messaging** that resonate with key audiences.
• Partner with Product Marketing Managers to coordinate GTM deliverables—timelines, briefs, launch assets, and post-launch evaluations.
• Collaborate with Research and Analytics teams to uncover **user insights and adoption trends** that inform messaging and campaign strategy.
• Track GTM milestones, campaign performance, and stakeholder feedback in **Monday.com** or similar tools to ensure alignment across teams.
• Contribute to presentation decks, one-pagers, and executive summaries that translate data into compelling marketing insights.
• Participate in cross-functional planning meetings to ensure a cohesive product story across channels and audiences.
• Support ad-hoc initiatives, such as persona development, feature launch recaps, and competitive landscape analyses.

Product Marketing Intern

Staff Product Marketing Manager

Product Marketing Manager

Senior Product Marketing Manager

Manager, Geo Success, Global GTM Partner Programs