Partner Marketing Manager

The Channel Company

Partner Marketing Manager helping IT channel companies execute MDF-funded campaigns and go-to-market strategies. Advising partners, agencies, and vendors to accelerate revenue growth.

Posted 8/14/2026full-timeRemote • Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Kansas, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Missouri, Montana, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $60,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in partner-led marketing and campaign execution, with a strong focus on managing Marketing Development Funds (MDF) and driving performance optimization. Proficient in translating data into actionable insights and fostering collaboration across diverse, cross-cultural environments.

Highest-signal resume keywords

Partner-Led MarketingDemand GenerationCampaign ExecutionMarketing Development Funds (MDF) ManagementGo-To-Market Strategy

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign ExecutionDemand GenerationMDF ManagementData AnalysisPerformance Reporting

Soft Skills

Excellent CommunicationHighly OrganizedStakeholder InfluencingExecution-Oriented

Tools & Technologies

Microsoft ExcelMicrosoft PowerPointMicrosoft Outlook

Industry Keywords

B2B MarketingAgency EnvironmentsAsia Pacific & Japan RegionCross-Cultural Collaboration

About the role

Key responsibilities & impact

Lead partner-led marketing and go-to-market development aligned to shared business objectives
Own end-to-end campaign execution, including demand generation, integrated digital programs, and coordinated partner marketing motions
Manage Marketing Development Funds (MDF), including planning, approvals, agency engagement, execution, and ROI measurement
Translate strategy into marketing plans, campaign playbooks, briefs, and enablement materials
Activate and manage vendor and agency ecosystems to deliver MDF-funded campaigns at scale
Serve as day-to-day marketing advisor for partners through weekly check-ins, GTM planning, and performance reviews
Drive performance reporting and optimization with clients and internal teams
Support partner adoption of marketing platforms and tools through training, best practices, and operational guidance
Support partners across the Asia Pacific & Japan region

Requirements

What you’ll need

3+ years of hands-on marketing experience focused on partner-led marketing, demand generation, or campaign execution
Demonstrated experience managing MDF programs, including agency/vendor execution and ROI measurement
Experience building and executing go-to-market strategies with partners or third-party ecosystems
Background in B2B, technology, or agency environments preferred
Strong analytical and performance-driven mindset
Ability to translate data into insights and optimizations
Excellent communication and stakeholder-influencing skills
Highly organized and execution-oriented
Ability to manage multiple partners, campaigns, and timelines simultaneously
Proficiency in Microsoft Excel, PowerPoint, and Outlook
Experience partnering across Asia Pacific & Japan preferred
Experience collaborating in geographically diverse, cross-cultural environments
Must reside in one of the listed states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Kansas, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, North Carolina, New Hampshire, New Jersey, New York, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, or Washington

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Tele-health
Disability insurance
Life insurance
Health savings accounts
Paid parental leave
Company matched 401k
Unlimited PTO
Sick time
15 company paid holidays
100% remote work
Flexible working hours
Work/life balance
Innovative, collaborative, and inclusive work environment