Strategic Partner Marketing Manager

The Channel Company

Strategic Partner Marketing Manager consulting with partners on strategic marketing decisions for IT channel initiatives. Overseeing marketing plans, partner readiness, and execution for AWS relationships.

Posted 8/1/2026full-timeRemote • Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Kansas, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Missouri, Montana, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $95,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in partner onboarding, co-sell execution, and marketing strategy development, with a strong focus on generating qualified leads and facilitating joint marketing activities. Proficient in managing marketing plans and campaigns while ensuring alignment with sales teams and partner needs.

Highest-signal resume keywords

Partner Onboarding CoordinationMarketing Campaign ExecutionLead Generation StrategiesConsultative Marketing ExperienceMarketing Best Practices Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing PlanningCampaign ManagementLead QualificationAccount MappingCo-Sell Process SupportMDF Program UnderstandingEmail MarketingSEOSocial NetworksDisplay Advertising

Soft Skills

CommunicationCoachingCollaborationNurturingFacilitation

Tools & Technologies

Field Ready KitsMarketing Automation ToolsCRM SystemsAnalytics Platforms

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Technology SectorSoftware MarketingData MarketingCloud MarketingPartner/Channel Marketing

Tech Stack

Tools & technologies

AWSCloud

About the role

Key responsibilities & impact

Support coordination of partner onboarding requirements
Ensure partners are ready to participate in co-sell and marketing execution
Develop and validate target account lists aligned to the customer segment
Facilitate joint marketing planning and account mapping between AWS and partners
Assess if partners have a Field Ready Kits and campaign assets aligned to target accounts or segments
Support the partner finding an agency to develop relevant content if unavailable
Ensure messaging reflects specific use cases and workloads relevant to the segment
Reduce ramp time through standardized playbooks and repeatable campaign frameworks
Enable faster activation of newly onboarded or underutilized partners
Ensure partners execute targeted marketing activities tied to prioritized accounts
Drive consistent flow of qualified leads into the co-sell process
Coordinate joint outreach, events, and account engagement activities
Ensure marketing activities are structured to generate qualified, actionable leads
Support readiness for ACE opportunity creation and partner attribution
Facilitate visibility into pipeline progression and alignment with sales teams
Deliver Consistent and Scalable Execution
Provide a single point of coordination (vPMM) across multiple partners
Enable repeatable execution across accounts, partners, and campaigns

Requirements

What you’ll need

Bachelor’s Degree or equivalent work experience preferred.
5+ years’ experience in a consultative Marketing role.
Experience in the technology sector—preferably in software, data or cloud—partner/channel marketing, and/or account management.
Experience as an SDR will be considered.
Comfort and familiarity serving as a marketing subject matter expert that can coach and nurture marketing planning AND tactical execution.
Experience of planning, managing and executing marketing plans and campaigns as well as experience liaising with third-party agencies.
Understanding of MDF programs and process preferred.
Good knowledge of marketing best practices (e.g. email marketing, SEO, SEA, social networks, display advertising, video production) and offline Marketing campaign types (e.g. events, telemarketing, print advertising, sponsoring, incentives)
Experience supporting partners with co-sell and marketing execution.
Ability to support with driving consistent flow of qualified leads into the co-sell process.

Benefits

Comp & perks

medical
dental
vision
tele-health
disability
life insurance
health savings accounts
paid parental leave
company matched 401k
unlimited PTO
sick time
15 company paid holidays