Partner Marketing Manager – ASEAN, APAC

The Channel Company

Partner Marketing Manager executing marketing strategies and driving co-marketing initiatives within the ASEAN region. Collaborating with partners and vendors to achieve measurable business outcomes.

Posted 5/22/2026full-timePetaling Jaya • 🇲🇾 MalaysiaMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Build and manage relationships with partners, vendors, distributors, and internal cross-functional teams, acting as the key point of contact
Plan and execute end-to-end partner marketing campaigns (digital, webinars, events, workshops), ensuring alignment to business priorities
Drive joint co-marketing initiatives with vendors and partners to generate pipeline and demand
Manage campaign execution, including content alignment, logistics, and platform delivery
Monitor campaign performance, track leads and ROI, and provide regular reporting and insights
Support lead management processes including hand-off, tracking, and conversion alignment
Develop marketing briefs, enablement materials, and partner training sessions
Manage MDF budgets and ensure effective utilisation and ROI tracking
Maintain activity trackers and reporting cadence, supporting stakeholder reviews and performance discussions
Proactively identify risks, resolve issues, and ensure smooth program delivery

Requirements

What you’ll need

3–5+ years in B2B marketing within IT, cloud, or enterprise technology environments
Experience in Partner Marketing, Field Marketing, Campaign Management, or Event Marketing
Proven track record of executing integrated marketing campaigns and driving ROI
Strong stakeholder and relationship management across partners and matrix organisations
Ability to act as a trusted advisor and influence stakeholders at all levels
Solid understanding of demand generation, pipeline development, and campaign performance tracking
Strong analytical skills with experience measuring marketing ROI and performance
Excellent project management skills with ability to manage multiple campaigns simultaneously
Familiarity with marketing platforms (e.g., Salesforce, Marketo) and digital campaign tools
Understanding of MDF processes and marketing budget management
Knowledge of online and offline marketing channels (digital campaigns, events, content, paid media)
Strong PowerPoint, Excel, and reporting capabilities
Regional (ASEAN/APAC) experience and multilingual capability is a plus

Benefits

Comp & perks

Flexible work arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingPartner MarketingCampaign ManagementEvent Marketingdemand generationpipeline developmentcampaign performance trackingmarketing ROI measurementproject managementMDF budget management

Soft Skills

relationship managementstakeholder managementinfluencing skillsanalytical skillsproject managementproblem-solvingcommunication skillstrusted advisorcross-functional collaborationrisk identification