Performance Marketing

• Develop and implement data-driven strategies across paid social media and influencer marketing campaigns to achieve upper funnel objectives, executing full-funnel and conversion focused campaigns across Meta and Tik Tok
• Oversee agency and vendor management for CTV and Display channels
• Plan, allocate, and manage budgets for marketing channels overseen under this role, including technology, agency fees, media expenses, and platform fees to maximize marketing effectiveness
• Manage and nurture relationships with existing platform partners (like Meta and Tik Tok) to ensure seamless execution and adoption of industry best practices, proactively identify new partners and vendors to test and add to the mix
• Own performance evaluation, contract negotiations, etc. to ensure alignment with campaign goals and maximize ROI
• Manage, coach, and mentor the Social Media Manager, ensuring alignment of organic and paid marketing, content strategy, and oversee influencer outreach
• Run goal setting and recommendations for real-time program optimizations, conducting rigorous testing, analysis/measurement, optimizations, and reporting of results
• Remain up to date on new technology, platform enhancements, macro trends and competitor activity to apply to strategic plans
• Work with cross-functional departments to tell brand and product stories support relevant areas of the business

Senior Marketing Manager, Paid Social – Brand Media

Director, Enterprise Demand Generation

Paid Media Specialist

Demand Generation Specialist

Demand Generation Manager

Director, Head of Paid Media