Marketing Analyst
The Boston Beer Company
full-time
Posted on:
Location Type: Hybrid
Location: Boston • Massachusetts • 🇺🇸 United States
Visit company websiteSalary
💰 $50,500 - $106,600 per year
Job Level
Junior
Tech Stack
SQLTableau
About the role
- Analyze campaign performance and in-market testing, alongside sales data to build actionable insights for our brands around creative and tactical media optimizations
- Build and maintain Power BI reporting for better self-service access to the Key Performance Indicators our Brand and Executive teams need
- Collaborate with other cross-functional teams such as Business Analytics, Shopper Analytics and Data Solutions/Data Engineering to provide the most comprehensive analysis to the Brand teams
- Work directly, and in full alignment with, the marketing manager for your assigned brands to ensure our testing Learning Agenda is always coordinated with their evolving strategy
- Work closely with our Media Agency and other external vendor partners to coordinate measurement and in-market testing
- Oversee Media Mix Model data collection, data and model QA, and insights for your assigned brands
- Oversee test design, execution and analysis of results for direct attribution measurement
Requirements
- Bachelor’s degree in Data Science, Analytics, Marketing Analytics or Marketing
- 1+ years in marketing analytics, either in-house or at a media agency
- Prior exposure to marketing-related advanced analysis such as MMM and Matched
- Working knowledge of data from common marketing platforms (Google DV360, Meta, etc.)
- Self-motivated, detail-oriented, with the ability to juggle an array of tasks on tight timelines
- Power BI (or Tableau, other) experience
- Intermediate SQL experience – ability to write and optimize queries, build views and troubleshoot data pipeline issues
Benefits
- Generous healthcare on day one
- Stock purchase plan
- 401k
- Tuition reimbursement
- Fertility/adoption support
- Free financial coaching
- Health & wellness program and discounts
- Professional development & training
- Free beer!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysismarketing analyticsMedia Mix ModelSQLdata pipeline optimizationtest designexecution analysisattribution measurementdata quality assuranceactionable insights
Soft skills
self-motivateddetail-orientedtime managementcollaborationcommunicationorganizational skillsproblem-solvingadaptabilitystrategic alignmentmulti-tasking