Marketing Analyst

• Analyze campaign performance and in-market testing, alongside sales data to build actionable insights for our brands around creative and tactical media optimizations
• Build and maintain Power BI reporting for better self-service access to the Key Performance Indicators our Brand and Executive teams need
• Collaborate with other cross-functional teams such as Business Analytics, Shopper Analytics and Data Solutions/Data Engineering to provide the most comprehensive analysis to the Brand teams
• Work directly, and in full alignment with, the marketing manager for your assigned brands to ensure our testing Learning Agenda is always coordinated with their evolving strategy
• Work closely with our Media Agency and other external vendor partners to coordinate measurement and in-market testing
• Oversee Media Mix Model data collection, data and model QA, and insights for your assigned brands
• Oversee test design, execution and analysis of results for direct attribution measurement

Marketing Analyst

Commercial Insurance Analyst

Marketing Analyst