Head of Social Media

The Block

Head of Social Media leading strategy and engagement for The Block across various platforms. Overseeing a team to enhance brand visibility and audience interaction in the digital asset space.

Posted 5/16/2026full-timeRemote • California • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Developing and executing a comprehensive, platform-specific social media strategy aligned with The Block's overall business objectives.
Leading a team of social media specialists to create, curate, and manage engaging content, such as text posts, graphics, videos, and reels, while ensuring consistent quality and brand messaging.
Monitoring audience interactions, responding to comments, and fostering community engagement to build loyalty among readers, industry professionals, and enthusiasts.
Planning and implementing social media campaigns, including budget management, ad creation, and optimization, to amplify reach and drive targeted traffic to The Block's website.
Collaborating with editorial, multimedia, and sales teams to integrate social media efforts with content production, partnered content, and reputation management.
Analyzing performance data to refine strategies, identify trends in the cryptocurrency space, and mitigate risks such as reputational issues associated with misguided social content.
Staying abreast of platform algorithms, emerging trends, and best practices in social media for news and media organizations, particularly in fast-paced sectors.

Requirements

What you’ll need

Candidates must have the legal right to work in the country where they reside or where this role is based without sponsorship.

Benefits

Comp & perks

Remote work flexibility
Paid time off (local holiday policies respected)
Health and wellness benefits (varies by location)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media strategycontent creationcampaign planningbudget managementad creationdata analysisperformance optimizationcommunity engagementtrend identificationreputation management

Soft Skills

leadershipteam collaborationcommunicationcreativityproblem-solvingaudience interactionadaptabilitystrategic thinkingengagement buildingquality assurance