The Black Tux

Director, Performance Marketing

The Black Tux

full-time

Posted on:

Location Type: Hybrid

Location: Los Angeles • California • 🇺🇸 United States

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Salary

💰 $155,000 - $200,000 per year

Job Level

Lead

About the role

  • Lead the planning, execution, and optimization of all paid media channels—including Paid Social, Search, YouTube/CTV, Display/Retargeting, Affiliate, and Paid Partnerships.
  • Develop growth plans that balance revenue, CAC efficiency, new customer acquisition, and LTV.
  • Build full-funnel acquisition paths from awareness to conversion; shape how we reach grooms, brides, wedding guests, and adjacent audiences.
  • Partner with creative, brand, and product/tech teams to define channel-specific creative needs, messaging, and testing frameworks.
  • Work with finance and lead monthly/quarterly forecasting across spend, ROAS, CAC, AOV, and contribution margin.
  • Build attribution-informed reporting for channel performance using tools like GA4, Triple Whale, and platform data.
  • Present insights and recommendations to the executive team.
  • Drive experimentation across audience segmentation, bidding strategies, landing pages, creative variations, and cross-channel sequencing.
  • Develop rigorous measurement frameworks, incrementality tests, lift studies, and MMM/MTA analysis where applicable.
  • Collaborate with the Brand and Creative teams to align channel strategy with campaigns, product launches, wedding seasonality, and merchandising moments.
  • Partner with Product/Engineering on tracking, conversion rate optimization, and tech stack improvements (server-side tracking, pixel health, feeds, etc.).
  • Take ownership as a team of one, leveraging agency, and channel partners as extensions of the team, ensuring they understand our goals and how to reach them.
  • Ensure best-in-class execution across campaigns, budgets, and creative operations.

Requirements

  • 8+ years of experience in performance marketing at a DTC, ecommerce, or marketplace brand—ideally in apparel, fashion, or wedding/relevant lifestyle categories.
  • Fluent in CAC, ROAS, LTV, contribution margin, incrementality, and attribution models—and you can translate data into clear strategic recommendations.
  • Deep experience in GA4, Google Ads, Meta, YouTube/CTV platforms, and modern analytics tools.
  • Comfortable leading discussions with executives, collaborating with creative partners, and working closely with product/engineering to improve measurement and site performance.
  • Able to build strategy and jump into platforms when needed.
  • Work with urgency, solve problems quickly, and adapt based on time of year, wedding seasonality, and shifting platform trends.
  • Care about helping people look and feel great on life’s big moments—and excited to grow a brand with premium positioning and word-of-mouth at its core.
  • Kind, collaborative, and creative—ownership is more than responsibility; it's about taking pride in your work and accountability for any success or failure. Customer experience is at the heart of everything you do, it inspires and motivates you to hold a high expectation of yourself and your teammates. Humble, inclusive, and respectful.
Benefits
  • Competitive medical, dental, vision, and disability plans
  • Option to participate in a 401(k) plan through Betterment
  • Open paid time off
  • Paid holidays + annual winter break
  • Monthly cell phone reimbursement
  • Monthly wellness stipend
  • Work from home set up stipend
  • 6 weeks paid parental leave; an additional 6-8 weeks disability leave for eligible birthing parents
  • One Medical and Wellhub (Gympass) membership
  • Employee engagement, cultural events, and trainings
  • Discounts on garment rental and purchases for you, your partner, and friends & family
  • Annual compensation review process

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance marketingcustomer acquisition cost (CAC)return on ad spend (ROAS)lifetime value (LTV)incrementalityattribution modelsconversion rate optimizationmeasurement frameworksexperimentationdata analysis
Soft skills
leadershipcollaborationproblem-solvingadaptabilityownershipcreativitycommunicationstrategic thinkingurgencycustomer experience focus