Segment Manager

The Berner Group

Segment Manager driving profitable growth and defining global strategy for market segments in mobility, construction, and industrial sectors. Collaborating with cross-functional teams and leading local execution of go-to-market strategies.

Posted 5/8/2026full-timeKöln • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Define global strategy for dedicated market segments
Enable and drive profitable growth of respective market segments
Own omni-channel go-to-market strategy, target groups and value proposition for assigned market segments
Continuously monitor markets, adjust segment strategy where required and derive root causes for budget deviations
Represent the market segment globally as expert within the matrix organization, towards management and cross-functional stakeholders
Act as ambassador for the market segment, related customer groups and salesforce
Define and drive growth plans; align growth initiatives across functions and with local counterparts
Guide and steer local Segment Experts across Europe
Monitor and support local execution of go-to-market strategies and steer KPIs on financial and strategic progress
Ensure consistency between sales budgets, strategic priorities and go-to-market activities

Requirements

What you’ll need

Successfully completed university studies (Diploma/Master’s degree)
Several years of experience in strategy, marketing or commercial steering/controlling
Experience in an international environment
Several years of project management and/or leadership experience in complex organizational structures
Sound experience and ideally a network within the construction and/or automotive aftermarket industry
B2B sales understanding and customer-centric mindset
Strong problem-solving capabilities in a structurally changing environment
Very good analytical, presentation, communication and persuasion skills, combined with commitment and flexibility
Team-oriented personality with the ability to challenge, align and drive change in complex organizations
Entrepreneurial mindset and hands-on mentality
Fluent German and English skills, written and spoken

Benefits

Comp & perks

Job bike leasing (JobRad)
Commuting allowance
Wellpass membership & corporate benefits
Company pension scheme
Opportunities for further training
Technically modern equipped workplace
Free beverages and fresh fruit at the workplace
Company restaurant in Künzelsau or meal vouchers in Cologne
Attractive conditions for our products in the BERNER online shop

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

strategy developmentmarketingcommercial steeringproject managementleadershipanalytical skillspresentation skillscommunication skillspersuasion skillsB2B sales

Soft Skills

problem-solvingteam-orientedentrepreneurial mindsethands-on mentalityflexibilitycommitmentability to challengeability to alignability to drive changecustomer-centric mindset

Certifications

DiplomaMaster’s degree