Influencer Marketing Manager
The Beauty Tech Group (CurrentBody, ZIIP, Tria)
full-time
Posted on:
Location Type: Hybrid
Location: Alderley Edge • United Kingdom
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About the role
- Develop and implement high impact influencer marketing strategies across multiple territories, driving brand awareness, engagement and sales.
- Lead end to end influencer campaigns, ensuring all activities align with business objectives and deliver measurable results.
- Define KPIs and monitor campaign performance, using data insights to optimise strategy and maximise ROI.
- Build and maintain strong relationships with key influencers, content creators, and agencies to ensure collaboration and brand alignment.
- Mentor and coach team members to develop skills, foster growth and drive high performance results.
- Manage influencer budgets, negotiate contracts and ensure cost effective, impactful campaign execution.
- Stay ahead of industry trends, competitor activities, and emerging platforms to refine strategies and identify new opportunities.
- Collaborate cross functionally to plan and execute influencer events, product launches, and campaigns that achieve specific business targets.
Requirements
- Business level proficiency in both written and spoken English, with the ability to communicate confidently in a professional environment
- Proven experience in influencer marketing, managing and scaling successful campaigns within beauty, wellness, or tech.
- Strong track record in overseeing campaign budgets, ensuring cost effectiveness and maximum impact.
- Skilled in developing and executing influencer strategies that drive brand awareness, engagement and sales.
- Experience managing or mentoring team members, fostering a high performance culture and achieving targets.
- Strong analytical skills, with experience tracking and reporting campaign performance metrics.
- Creative and innovative thinker, able to develop campaigns that resonate with audiences and deliver results.
- Excellent written and verbal communication, able to craft compelling pitches and build strong influencer relationships.
- Highly organised with strong project management skills, capable of managing multiple campaigns and deadlines in a fast paced environment.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
influencer marketingcampaign managementbudget managementKPI definitiondata analysisperformance trackingcampaign optimizationstrategic planningnegotiationproject management
Soft Skills
communicationmentoringrelationship buildingcreativityanalytical thinkingorganizational skillsleadershipcollaborationteam developmentproblem solving