Marketing Manager

The Baldwin Group

Growth Marketing Manager overseeing digital presence at AlphaRoot. Leading aggressive lead acquisition within cannabis and emerging risk sectors, collaborating with cross-functional teams.

Posted 4/30/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

CloudWordPress

About the role

Key responsibilities & impact

Lead AlphaRoot’s digital presence
Drive lead acquisition within the cannabis and emerging risk sectors
Bridge traditional insurance marketing and modern growth hacking
Collaborate with Sales, Partnerships, Technical teams
Implement data-driven recommendations
Take ownership of all paid media channels
Identify, negotiate, and execute sponsorships
Partner with Sales to execute Account-Based Marketing strategies
Devise strategies for conversion optimization
Manage marketing budget across various paid experiments
Implement AI-driven tools for content production
Create automated email sequences
Use data modeling to identify trends in lead behavior
Lead the organic growth roadmap and specialized content production
Manage a network of third-party affiliates and contractors

Requirements

What you’ll need

5+ years in marketing
At least 2 years in a managerial position
Experience in high-growth startups or highly regulated industries (InsurTech/FinTech)
Proven experience using AI tools (e.g., LLMs, image generators, automation wrappers)
Strong track record of managing five-figure monthly ad spends
Expert-level knowledge of CRM systems, Content Management Systems (CMS), marketing automation platforms
Proven ability to source, onboard, and lead freelancers or offshore agencies to scale output
Bachelor degree in marketing or communications
Proven track record of effective growth marketing campaigns
Experience in customer acquisition, retention marketing, CRM (Salesforce)
Excellent written and verbal communication skills
Expertise in productivity and communications software (i.e., Google Docs, Microsoft Office, CRM, WordPress)
Proficiency with Adobe Creative Cloud suite - Photoshop, Illustrator & InDesign
Experience with project management tools such as Monday.com, Asana, Trello, Jira
Knowledge of Agile methodology is a plus

Benefits

Comp & perks

Health insurance
401(k) plan
Flexible work arrangements
Professional development opportunities

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketinglead acquisitiongrowth hackingdata-driven recommendationsconversion optimizationAI toolsemail marketing automationdata modelingcustomer acquisitionretention marketing

Soft Skills

leadershipcollaborationcommunicationnegotiationownershipstrategic thinkingcreativityproblem-solvingproject managementteam management

Certifications

Bachelor degree in marketingBachelor degree in communications