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The Athletic

Associate Social Media Editor – UK

The Athletic

Social Media Associate growing The Athletic’s sports journalism audience across emerging and established platforms. Creating platform-specific content, optimizing video and driving referral traffic to its newsroom.

Posted 8/18/2026full-timeLondon • 🇬🇧 United KingdomJuniorMid-LevelWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in social media management and content creation, with a strong focus on driving audience engagement and growth across platforms. Proficient in video editing and graphic creation, with a solid understanding of sports journalism and audience behavior.

Highest-signal resume keywords
Social Media ManagementVideo EditingContent CreationAudience EngagementSports Journalism

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Video EditingGraphic CreationContent OptimizationPerformance AnalysisPlatform-Specific Copywriting
Soft Skills
Strong Writing SkillsAttention to DetailPositive AttitudeWillingness to Learn
Tools & Technologies
Twitter/XInstagramFacebookRedditWhatsApp
Industry Keywords
Sports MediaSocial Media Best PracticesAudience BehaviorBreaking News CoveragePremier League Knowledge

About the role

Key responsibilities & impact
  • Drive growth and referral traffic across emerging and established platforms, including X, Instagram, Facebook, Reddit, WhatsApp and new distribution channels
  • Produce platform-specific content that drives engagement, conversation and clicks back to The Athletic
  • Create and optimize reporter videos and other video content, including platform-specific copy
  • Support live coverage of breaking news, major sporting events and tentpole moments
  • Monitor platform trends, audience behavior and algorithm changes, testing new formats and distribution strategies
  • Analyze performance data, share insights with the newsroom and refine distribution strategies
  • Collaborate with reporters, editors and audience teams to identify stories with off-platform potential and execute distribution plans
  • Build engaged fan communities and grow The Athletic’s audience beyond traditional social platforms
  • Launch breaking news emails from trending football and general sports stories

Requirements

What you’ll need
  • 1 to 3 years of experience in social media, sports media or publishing
  • Passion for sports journalism and willingness to support major breaking stories and events
  • Platform fluency with Twitter/X, Instagram, Facebook, Reddit and WhatsApp in professional applications
  • Experience managing large social channels
  • Video editing experience
  • Experience with graphic creation
  • Strong writing skills and attention to detail and grammar
  • Knowledge of Premier League, European, international and women’s football
  • Working knowledge of major US sports
  • Flexibility to work early, late and weekend shifts around the sporting calendar
  • Knowledge of social media best practices and resources
  • Positive attitude and willingness to learn and develop

Benefits

Comp & perks
  • Unique perks and benefits for full-time employees based on country of residence
  • UK benefits packages competitive to the local market