Manager, Video Growth

The Athletic

Manager, Video Growth driving audience strategy and overseeing video performance for The Athletic. Leading a team while integrating with creative production and data-driven distribution.

Posted 6/18/2026full-timeRemote • 🇺🇸 United StatesSeniorLead💰 $90,000 - $120,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

video growthsocial media strategydigital publishingpeople managementtalent managementcontract negotiationYouTube algorithmsTikTok algorithmsMeta algorithmsAdobe Creative Suite

Soft Skills

team managementnavigating complex organizationscopywritingpresentation skillsdata-driven communicationautonomystrategic executionmentoringcollaborationnews sense

Tools & Technologies

data stackvideo content performance toolsreporting toolsworkflow design toolscommercial RFPs support toolscontent management systemsanalytics platformssocial media platformsvideo production softwareproject management tools

Industry Keywords

creator landscapeeditorial standardscontent strategyperformance reportingaudience strategycreator programvideo contentmatrixed organizationshigh-level business goalstactical execution plans

About the role

Key responsibilities & impact

drive the global audience strategy on and off-platform
oversee performance and reporting on video produced across Video, Reporter and Shows & Series teams
manage and mentor a team of growth specialists and platform leads
oversee the end-to-end performance of all video content
lead the strategy and execution of our Creator Program
act as the primary liaison between the Video team and the Newsroom
own the departmental data stack
partner with the Senior Executive Producer of Creative Studios to support commercial RFPs
design and implement sophisticated workflows

Requirements

What you’ll need

7+ years of relevant experience in video growth, social media strategy, or digital publishing
at least 3-5 years in a formal people management role
Proven track record of managing teams and navigating complex, matrixed organizations
Deep understanding of the creator landscape, including talent management, contract nuances, and understanding what content enhances The Athletic brand
Intimate knowledge of YouTube, TikTok, and Meta algorithms
Strong news sense and the ability to ensure creator-led content meets the rigorous editorial standards of The Athletic
fluent in the Adobe Creative Suite (Premiere and Photoshop)
Exceptional copywriting and presentation skills
ability to "speak to the numbers" to stakeholders at the executive level
ability to work with high autonomy, transforming high-level business goals into tactical execution plans for your team

Benefits

Comp & perks

medical, dental and vision benefits
Flexible Spending Accounts (F.S.A.s)
a company-matching 401(k) plan
paid vacation
paid sick days
paid parental leave
tuition reimbursement
professional development programs