The Athletic

CRM Marketing Manager

The Athletic

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $75,000 - $92,000 per year

Tech Stack

About the role

  • Lead the end-to-end execution of programs that build relationships with our readers, develop habitual engagement, and drive subscription starts across email, push, and in-app channels.
  • Implement new opportunities for automation and personalization through journey building, audience segmentation, and testing roadmaps.
  • Experiment with AI-forward workflows and ESP-specific automation to make campaign builds faster, smarter, and more efficient.
  • Assist in managing overall email list health and protecting domain reputation/deliverability across all email efforts.
  • Drive continuous improvement of business and team channel-specific KPIs, maintaining a clear project process plan and documenting best practices.
  • Communicate proactively and clearly with business leaders and stakeholders about execution, and performance tracking to plan.
  • Partner with Design to audit and ensure existing emails are optimized as well as build new and innovative templates for campaigns & workflows.
  • Collaborate with Analytics, Product, Marketing, Design, Data Science and Engineering on email and push execution and testing as well as new omni-channel technical integrations.

Requirements

  • 3+ years experience planning, executing, and analyzing marketing automation campaigns, with a strong focus on email marketing.
  • A self-starting, “execution-first” attitude with the confidence to make data-driven recommendations and a desire to own the operational process.
  • Ability to build and manage complex audience segmentation, eligibility rules and suppressions logic to ensure consistent and reliable targeting.
  • Proven experience in an email/CRM management function.
  • Hands-on experience with enterprise-level CRM platforms (e.g., Iterable, Braze, Sailthru, etc.) and a working knowledge of HTML.
  • Superior project management and communication skills with the ability to balance rigorous attention to detail with swift execution across a variety of initiatives.
  • Strong analytical skills; able to create impactful marketing campaigns.
  • Experience with A/B testing, messaging, and post-campaign analysis.
  • Interest in sports, tech, and media is preferred, but not required.
  • Bachelor’s degree or equivalent professional experience.
Benefits
  • Highly competitive, employer-contributed medical, dental, vision, basic life and disability insurance plans.
  • Savings accounts for medical, wellness, and childcare expenses.
  • 401k retirement savings plan and employer match.
  • Paid time off including paid sick leave, 12 paid holidays, 15 days of accrued vacation to start, and up to 20 weeks of Paid Parental Leave.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingmarketing automationaudience segmentationA/B testingHTMLcampaign analysisproject managementdata-driven recommendationsautomationpersonalization
Soft Skills
communicationattention to detailself-startingexecution-first attitudecollaborationproactiveanalytical skillsconfidenceorganizational skillsproblem-solving