The Athletic Clubs

Content Marketing Manager

• Execute social strategy across platforms (Instagram, TikTok, Reels) ensuring consistent voice and tone.
• Uphold brand standards across all content, ensuring alignment with The Athletic Club’s visual and editorial guidelines.
• Act as a hands-on creator — shooting, editing, and designing high-quality, social-first content independently that feels current, credible, and culturally relevant.
• Coordinate with studio teams and external creators (UGC) to source content while maintaining brand quality and consistency.
• Maintain professionalism and response-time standards for DMs and comments, escalating sales or sensitive issues appropriately.
• Execute content for brand campaigns, seasonal moments, and new studio openings in partnership with Marketing and Ops.
• Partner with Growth Marketing to develop and iterate high-performing creative for paid campaigns.
• Maintain content calendars, production planning, and asset organization to ensure timely, high-quality execution.
• Track engagement and performance signals, using data to refine formats, messaging, and creative direction.

Content Manager – Social

Growth Marketing

• Own studio-level demand generation across paid media — accountable for CAC, lead volume, and funnel performance by market.
• Allocate budgets; test creative and offers to continuously optimize performance.
• Manage and hold agency partners accountable for pacing, performance, and optimization quality.
• Make scale, throttle, and budget reallocation decisions based on performance signals.
• Differentiate strategy and spend by market tier, lifecycle stage, and performance signals.
• Own end-to-end funnel performance from lead to membership, improving conversion through landing page optimization, lifecycle marketing, and speed-to-lead execution.
• Identify friction points, partnering cross-functionally to improve attribution, lead quality, and overall conversion efficiency.
• Own performance reporting and attribution accuracy — surfacing insights early, translating data into action, and maintaining zero blind spots in performance visibility.
• Lead demand strategy and execution for new studio openings, including pre-sale modeling, pacing, and performance tracking.
• Partner with Leadership to deploy and refine launch playbooks based on market readiness and sales velocity.

Content Manager – Social

Growth Marketing Manager