Digital Content – Optimisation Specialist

The Ardonagh Group

Digital Content & Optimisation Specialist optimizing digital experiences and improving website performance for a UK-based independent insurance distribution group.

Posted 5/16/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Optimising digital journeys — improving conversion performance and ensuring content is accurate, engaging and aligned with business needs.
Analysing user behaviour using tools such as Google Analytics and Hotjar to uncover insights and opportunities.
Designing and testing improvements that enhance customer experience and drive measurable performance uplift.
Publishing and maintaining CMS content to maximise SEO and accessibility performance.
Collaborating with specialists across the business and with external agencies to deliver technical and experiential enhancements.
Reporting on performance to keep optimisation and journey quality front and centre.
Supporting the Digital Content & Optimisation Manager with the wider optimisation roadmap, content management and digital strategy.
Contributing to email and SMS activity when needed.

Requirements

What you’ll need

Experience in website optimisation and/or content management, ideally within financial services or another regulated environment.
Strong communication skills and the ability to translate data, ideas and recommendations clearly.
A solid understanding of UX/UI principles and how they influence user behaviour.
Hands-on experience with CMS platforms (e.g. Umbraco) and analytics tools such as Google Analytics and Hotjar.
Excellent organisational skills and the ability to thrive in a fast-paced, multi-project environment.
A collaborative, approachable style with the confidence to work across varied teams and personalities.

Benefits

Comp & perks

Holiday entitlement of 26 days plus bank holidays, increasing with length of service
35 hour working week
Opportunity to progress your career across the entire Ardonagh family
Award-winning learning & development offering and support to obtain professional qualifications to enhance your knowledge and career prospects
Pension scheme for when you feel it’s time to retire
24-hour Employee Assistance support for you and your family’s physical and mental wellbeing
Corporate perks such as discounted gym memberships, cinema tickets, shopping, Eyecare vouchers, cycle to work and much more
One day paid volunteering to give back to our communities
Ardonagh Community Trust (ACT) - raising funds for charity with donation matching in your local community
The Spotlight Awards, where we celebrate the best of the Ardonagh Group and all the bright talent across our business.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

website optimisationcontent managementUX principlesUI principlesdata analysisSEOaccessibility performanceemail marketingSMS marketing

Soft Skills

communication skillsorganisational skillscollaborationapproachabilityadaptability