The Agency

Associate Director – Acquisition Marketing

The Agency

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois • United States

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Salary

💰 $130,000 - $150,000 per year

Job Level

Senior

About the role

  • Develop and execute a multi-channel acquisition strategy aligned to revenue and contribution margin targets
  • Own new customer growth, acquisition spend, and CAC performance
  • Build monthly and annual forecasting models in partnership with Finance
  • Oversee and optimize performance across paid media channels (Meta, Google, Affiliates, Influencers, Programmatic, and emerging platforms)
  • Establish rigorous testing frameworks across audience, creative, bidding, landing pages, and incrementality measurement
  • Partner with Brand and Creative to translate performance insights into high-impact messaging
  • Improve landing pages and checkout flow in partnership with eCommerce and Product
  • Lead a high-performing internal acquisition team (currently 2 direct reports) and manage external partners
  • Drive reporting, attribution, and measurement improvements aligned to LTV and contribution margin
  • Assist with ad-hoc projects and tasks as necessary

Requirements

  • 6-10+ years of experience in performance or acquisition marketing, preferably in DTC or subscription e-commerce
  • Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
  • Proven success scaling paid media budgets profitably ($5M–$20M+ annual spend preferred)
  • Deep expertise in Meta and Google ecosystems; strong understanding of programmatic and emerging platforms
  • Experience managing CAC, LTV:CAC, and contribution margin targets
  • Strong financial acumen with experience building forecasting models
  • Experience building and leading high-performing teams
  • Strong cross-functional leadership skills across Creative, Finance, Analytics, Product, and Brand
  • Experience working with custom e-commerce platforms
  • Able to commute to the Chicago office
Benefits
  • medical
  • dental
  • vision
  • FSA
  • life insurance
  • matching retirement plan
  • generous and flexible paid time off
  • Purple Carrot box delivery credits
  • professional development
  • collaboration with teammates who are passionate about food
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingacquisition marketingforecasting modelspaid media optimizationtesting frameworkscustomer acquisition cost (CAC)lifetime value (LTV)contribution margine-commerce platformsdata analysis
Soft Skills
leadershipcross-functional collaborationteam managementcommunicationstrategic thinkingproblem-solvinganalytical skillscreativityadaptabilityfinancial acumen