Product Manager, Customer Growth
The Agency
full-time
Posted on:
Location Type: Hybrid
Location: Chicago • Illinois • Massachusetts • United States
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Salary
💰 $120,000 - $140,000 per year
About the role
- Own the end-to-end behavior and performance of Purple Carrot’s core customer experience, with a focus on how customers discover, select, and engage week over week.
- Ensure the flattened UX introduced through D26 remains clear, consistent, and intuitive as new features, promotions, and programs are introduced.
- Identify experience gaps, friction points, and unintended behaviors, partnering with Design and Engineering to iterate thoughtfully.
- Partner closely with Growth and Retention teams to integrate experiments, campaigns, and lifecycle programs seamlessly into the core experience.
- Translate short-term initiatives into durable product patterns that protect experience integrity while enabling business goals.
- Monitor and analyze customer behavior and funnel performance, including conversion, engagement, skips, repeat usage, and retention.
- Define success metrics and dashboards with Analytics to measure experience quality over time.
- Lead lightweight discovery efforts, including usability testing, session reviews, and qualitative feedback.
- Write product briefs, PRDs, and experiment plans, and collaborate with Engineering and Design through sprint planning and delivery.
- Communicate progress, learnings, and tradeoffs clearly to stakeholders and leadership.
- Assist with ad-hoc projects and tasks as necessary.
Requirements
- 3–5 years of product management experience, ideally in consumer, eCommerce, subscription, or experience-driven products.
- Bachelor’s degree in a related field or equivalent experience.
- Experience owning or contributing to customer-facing experiences spanning multiple surfaces or use cases.
- Comfort working with data to inform decisions related to conversion, engagement, and retention.
- Strong cross-functional collaboration skills across Product, Design, Engineering, Growth, and CX.
- Clear communication skills with the ability to articulate decision rationale and experience strategy.
Benefits
- medical
- dental
- vision
- FSA
- life insurance
- matching retirement plan
- generous and flexible paid time off
- Purple Carrot box delivery credits
- professional development
- opportunity to work in collaboration with teammates passionate about food!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product managementusability testingdata analysiscustomer experience designconversion optimizationengagement metricsretention strategiesproduct briefsPRDssprint planning
Soft skills
cross-functional collaborationclear communicationstakeholder managementanalytical thinkingproblem-solvingleadershipadaptabilitystrategic thinkingteamworkcustomer-centric mindset