Marketing

• Shape the vision for an integrated, multi-channel marketing strategy that drives brand awareness, engagement, and growth, aligning teams around shared objectives and long-term impact.
• Partner with Product leadership to shape digital and e-commerce strategies that enhance the customer experience and drive lifetime value.
• Inspire, develop, and empower a high-performing marketing organization. Create a culture of ownership, curiosity, and continuous improvement while aligning team structure and capabilities to business needs.
• Guide the acquisition and loyalty strategy with a focus on sustainable, long-term growth. Align marketing performance with customer lifetime value and business KPIs. Oversee the development of a performance marketing framework that empowers data-driven decisions. Drive accountability through robust marketing analytics, ROI analysis, and media mix modeling.
• Identify and cultivate strategic partnerships that expand brand reach, unlock new audiences, and enhance customer engagement.
• Lead product marketing and menu strategy in collaboration with Culinary and Product teams, ensuring offerings align with customer demand, brand identity, and margin targets. Provide vision and support to the Culinary team, with crave-worthy food as the heart of our organization, fostering innovation and excellence in product development aligned with marketing objectives.
• Champion the evolution of Purple Carrot’s brand positioning to strengthen differentiation, deepen customer affinity, and ensure relevance in a dynamic market. Inspire compelling brand narratives and creative direction that reflect the company’s mission, values, and customer needs, reinforcing brand equity at every touchpoint.
• Elevate the voice of the customer across the organization by advocating for research integration into product, brand, and culinary strategies. Ensure insights are consistently informing innovation and refinement. Lead the organization’s approach to customer understanding by embedding a culture of insight-driven decision-making. Translate research into strategic opportunities that guide messaging, campaigns, and product direction, leveraging your strong understanding of digital marketing, e-commerce, and online shopping behaviors.
• Drive operational excellence across marketing initiatives by setting clear goals, establishing KPIs, and ensuring cross-functional alignment. Oversee marketing budgets and collaborate with FP&A to ensure fiscal responsibility.

VP, D2C Marketing, Revenue

Integrated Marketing Associate

Lead, Solutions Marketing

Enterprise Field Marketing Manager

Marketing Manager

Specialist I, Global Marketing – B2B Product Launch Support