Head of Brand Marketing – SBD

The Access Group

Head of Brand Marketing shaping product brands, positioning and social strategy for Access Group’s business management software. Leading Small Business Division brand integration and customer-focused growth.

Posted 8/5/2026full-time🇬🇧 United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand marketing within technology sectors, with a focus on brand integration during mergers and acquisitions. Capable of leading teams and developing strategies that enhance brand awareness and trust among small business audiences.

Highest-signal resume keywords

Brand Marketing ExperienceBrand Integration LeadershipTeam DevelopmentCommercial Impact UnderstandingSmall Business Engagement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft Skills

ConfidencePrioritizationQuality Standards Setting

Tools & Technologies

Social Media Strategy

Industry Keywords

Brand DirectionPositioningMessagingVisual IdentityMergers and AcquisitionsCustomer ConfidenceBrand ActivityAwarenessTrustPipeline Outcomes

About the role

Key responsibilities & impact

Set the brand direction across the Small Business Division product portfolio
Shape positioning, messaging, tone of voice and visual identity for each product brand
Ensure alignment with the wider Access Group brand
Lead brand integration for newly acquired products
Create a clear and repeatable framework for integrating new brands into Access
Own the social media strategy
Guide messaging, channels and engagement with small business audiences
Collaborate with content and product teams to maintain a consistent, clear and compelling brand story across every channel

Requirements

What you’ll need

Experience in brand marketing within software or technology businesses, ideally across multiple products or brands
Experience leading brand integration during mergers and acquisitions, focused on clarity and customer confidence
Confidence leading and developing a small team
Ability to set clear priorities and quality standards
Strong understanding of commercial impact
Ability to link brand activity to awareness, trust and pipeline outcomes
Understanding of small businesses and how to earn their trust
Ability to work across multiple products, people and teams

Benefits

Comp & perks

Blended approach to office working
Career development and progression support through a success plan
Opportunities to accelerate your career
Competitive salary
Wellbeing days, bringing annual leave to 25 days a year
Health contribution
Range of benefits to suit you
Three charity days allocated to support a cause