thatgamecompany

General

• Assist in collecting and organizing market data and competitor information, and support the team in setting brand goals and evaluating the effectiveness of marketing campaigns.
• Help research player preferences and regional cultures, sort out core selling points, and support the localization and optimization of brand communication content.
• Assist the team in implementing online and offline marketing activities, and compile and analyze post-campaign review materials.
• Maintain and expand the creator base within the content ecosystem, and continuously discover and cultivate high-quality creators.

Brand Intern

Brand Manager

• Strategic Brand Planning & NA Execution
• Narrative Campaign Design: Architect and execute marketing campaigns that prioritize storytelling over transactional advertising, ensuring every touchpoint reflects our studio’s unique identity.
• North America Market Leadership: Serve as the primary lead for all North American marketing initiatives, tailoring global strategies to resonate with local Gen Z and "INFP" audiences.
• Lifecycle Management: Develop comprehensive brand plans for SKY and seasonal expansions, overseeing the journey from reveal to live operations.
• Budget & KPI Management: Oversee the North American marketing budget and establish KPIs that measure emotional engagement and community health alongside traditional growth metrics.
• Community-First Advocacy
• Champion of the Player: Act as the internal voice for the community, ensuring that marketing strategies are grounded in real player behavior and foster positive relationships.
• Authenticity Management: Vet all creative and communications to ensure they feel organic and respectful, avoiding "ad-speak" that could alienate our dedicated player base.
• Creator & Influencer Collaboration: Partner with creators who genuinely align with our values, focusing on authentic integration rather than purely paid placements.
• Creative Collaboration & Brand Legacy
• Creative Team Synergy: Partner closely with the creative team to define unique campaign aesthetics, visual directions, and creative platforms.
• Legacy Building: Develop strategic initiatives that build a long-lasting brand legacy, ensuring every campaign contributes to the enduring identity and cultural impact of thatgamecompany.
• Innovation & Agile Marketing
• Pioneer New Platforms: Experiment with non-traditional channels to meet players where they are.
• Fail Fast Mentality: Foster an environment of rapid experimentation, using data-driven insights to quickly pivot and optimize campaigns.
• Project Management & Operational Excellence
• Project Management: Lead complex marketing projects from ideation to delivery, maintaining highly organized workflows and ensuring cross-functional alignment.
• Efficiency & Workflow Optimization: Collaborate with the Head of Brand & North America Marketing to establish and optimize efficiencies and workflows across cross-functional teams.
• Strategic Partnerships & Licensing
• Licensing & Partnerships: Identify and manage strategic licensing opportunities that extend the studio’s brand and IP into new consumer spaces, ensuring all collaborations align with our core values and maintain authenticity.

Senior Brand Marketing Manager

Project Manager

• Coordinate the intake, prioritization, and scheduling of creative asset requests across teams (Marketing, Community, Art, etc.).
• Manage timelines, deliverables, and expectations for both in-game and external creative content.
• Facilitate reviews, approvals, and feedback loops between stakeholders and creative leads.
• Act as the bridge between creative, production, marketing, publishing, and external partners.
• Collaborate with leadership to align creative output with overall studio goals and project roadmaps.
• Ensure timely delivery of assets to support game updates, social campaigns, community events, and product launches.
• Support and produce the annual Sky Creator Award Show in partnership with the community and creative team
• Develop and refine creative processes, pipelines, and tools to support a flexible and iterative creative environment.
• Help maintain documentation, brief templates, style guides, and asset management systems.
• Drive improvements in creative workflows, removing blockers and increasing visibility for all stakeholders.
• Track resourcing needs and help balance workload across internal creatives and external collaborators (freelancers, vendors, agencies).
• Facilitate onboarding and coordination of external creative partners where needed.
• Protect creative team bandwidth by streamlining communications and minimizing unnecessary disruptions.
• Can pitch in to support with creative assets.

Brand Intern

Senior Brand Marketing Manager

Project Manager – Creative Services