Digital Marketing Specialist

Thales

Digital Marketing Specialist supporting integrated digital marketing campaigns for Thales UK. Collaborating across functions to enhance brand engagement and drive measurable growth.

Posted 6/5/2026full-timeCrawley • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Assist in developing engaging content for websites, blogs, social media, and email marketing, collaborating with Communications and cross-functional teams to craft compelling narratives that highlight our technology solutions
Support the planning and execution of integrated digital marketing campaigns across channels such as Google Ads, social media, and email, coordinating with Marketing, Sales, and Communications to align with broader campaign initiatives
Contribute to SEO/GEO efforts, deploy new digital engagement methodologies (e.g., A/B testing), and assist in sales enablement through tools like Thales Digital Seller, including basic training on digital business models
Conduct market research and competitor analysis to understand customer digital behaviours and enhance engagement strategies
Support the establishment of program measurement methodologies, KPIs, and analyse campaign results to optimize digital reach, awareness, advocacy, conversions, and ROI—focusing on leads, opportunities, and revenue
Assist in leveraging the group’s marketing technology stack, including Eloqua, TCA, and Group CRM, to maximize digital marketing effectiveness and market influence

Requirements

What you’ll need

Degree or equivalent experience in Marketing, Communications, Digital Media, or Business with strong content creation skills for web, social media, and email
Proven experience supporting digital campaigns, including Google Ads, social advertising, email marketing, and integrated campaign management
Basic SEO knowledge, keyword research, on-page optimisation, and content optimisation techniques
Skilled in marketing analytics: tracking KPIs, interpreting data, ROI measurement, and A/B testing methodologies
Familiarity with marketing technology tools such as Eloqua, CRM systems, and digital engagement platforms
Strong cross-functional collaboration skills, supporting innovation and continuous improvement across Marketing, Sales, and Communications teams

Benefits

Comp & perks

Performance-related bonus
Half day every Friday, usually finishing around 13:00
28 days annual leave (plus bank holidays) with opportunity to buy up to 40 hours/year (pro rata)
24 hours volunteering paid for
Private healthcare
Pension scheme
Life cover
24/7 Employee Assistance Program and access to mental wellbeing app
Employee discount shopping schemes on major brands and retailers
Gym membership discounts

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content creationSEOA/B testingdigital marketingGoogle Adsemail marketingmarketing analyticsKPI trackingdata interpretationROI measurement

Soft Skills

cross-functional collaborationinnovationcontinuous improvement