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Founding Growth Marketer
thaia®︎Founding Growth Marketer responsible for inbound demand generation and paid acquisition. Driving measurable pipeline growth for AI-powered home services solutions in a remote, fast-paced environment.
About the role
Key responsibilities & impact- Inbound demand generation — own the full funnel from awareness to demo request across all channels
- Paid acquisition — build and optimize Google Ads and paid social campaigns with clear ROI accountability
- Content and social — create and distribute content across LinkedIn, YouTube, Instagram, and other relevant channels; produce or direct short-form video, audio, and image assets
- Email and SMS — run lead magnet and nurture campaigns leveraging existing database and industry contacts
- SEO and AI search optimization — optimize for traditional search and emerging AI-driven discovery (ChatGPT, Perplexity, Google AI Overviews)
- Industry partnerships — manage and expand existing relationships with trade influencers and industry networks; develop new channel partners
- Events and sponsorships — own presence at trade events, webinars, and podcast sponsorships
- Product-led growth — partner with the Head of Product to build marketing loops into the product itself
- Attribution and reporting — track, measure, and reallocate budget fast when something isn't working
- AI-powered systems — build automated marketing workflows that get smarter over time, not one-off campaigns that need to be rebuilt from scratch
Requirements
What you’ll need- 3+ years in a growth marketing or demand generation role at a B2B growth-stage company or early-stage startup
- Proven track record driving measurable pipeline growth — we'll ask for specifics
- Hands-on experience running paid acquisition (Google Ads and/or paid social) with budget ownership
- Strong command of email marketing and marketing automation
- Data-driven operator — you can build a dashboard, read attribution data, and make fast budget calls
- Daily user of AI tools — not just for copy, but for workflows, automation, and speed
- Ability to travel to the USA occasionally; a U.S. visa is required
Benefits
Comp & perks- Competitive base salary with performance pay upside
- Meaningful equity in a high-growth seed-stage company
- Unlimited PTO with an expectation of at least 20 days per year
- Fully remote
- Direct access to the founding team from day one
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
inbound demand generationpaid acquisitionGoogle Adssocial media campaignscontent creationSEOAI search optimizationemail marketingmarketing automationdata analysis
Soft Skills
relationship managementcommunicationdata-driven decision makingbudget managementcreativitycollaborationadaptabilitystrategic thinkingproblem solvingleadership