Founding Growth Marketer

thaia®︎

Founding Growth Marketer responsible for inbound demand generation and paid acquisition. Driving measurable pipeline growth for AI-powered home services solutions in a remote, fast-paced environment.

Posted 6/18/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

inbound demand generationpaid acquisitionGoogle Adssocial media campaignscontent creationSEOAI search optimizationemail marketingmarketing automationdata analysis

Soft Skills

relationship managementcommunicationdata-driven decision makingbudget managementcreativitycollaborationadaptabilitystrategic thinkingproblem solvingleadership

Tools & Technologies

LinkedInYouTubeInstagramChatGPTPerplexityGoogle AImarketing dashboardsautomated marketing workflowsCRM systemspodcast platforms

Industry Keywords

B2Bgrowth marketingdemand generationpipeline growthtrade eventswebinarssponsorshipsproduct-led growthlead magnetnurture campaigns

About the role

Key responsibilities & impact

Inbound demand generation — own the full funnel from awareness to demo request across all channels
Paid acquisition — build and optimize Google Ads and paid social campaigns with clear ROI accountability
Content and social — create and distribute content across LinkedIn, YouTube, Instagram, and other relevant channels; produce or direct short-form video, audio, and image assets
Email and SMS — run lead magnet and nurture campaigns leveraging existing database and industry contacts
SEO and AI search optimization — optimize for traditional search and emerging AI-driven discovery (ChatGPT, Perplexity, Google AI Overviews)
Industry partnerships — manage and expand existing relationships with trade influencers and industry networks; develop new channel partners
Events and sponsorships — own presence at trade events, webinars, and podcast sponsorships
Product-led growth — partner with the Head of Product to build marketing loops into the product itself
Attribution and reporting — track, measure, and reallocate budget fast when something isn't working
AI-powered systems — build automated marketing workflows that get smarter over time, not one-off campaigns that need to be rebuilt from scratch

Requirements

What you’ll need

3+ years in a growth marketing or demand generation role at a B2B growth-stage company or early-stage startup
Proven track record driving measurable pipeline growth — we'll ask for specifics
Hands-on experience running paid acquisition (Google Ads and/or paid social) with budget ownership
Strong command of email marketing and marketing automation
Data-driven operator — you can build a dashboard, read attribution data, and make fast budget calls
Daily user of AI tools — not just for copy, but for workflows, automation, and speed
Ability to travel to the USA occasionally; a U.S. visa is required

Benefits

Comp & perks

Competitive base salary with performance pay upside
Meaningful equity in a high-growth seed-stage company
Unlimited PTO with an expectation of at least 20 days per year
Fully remote
Direct access to the founding team from day one