TGS

Marketing Domain Expert – Subject Matter Expert

TGS

contract

Posted on:

Location Type: Remote

Location: Remote • New York • 🇺🇸 United States

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Job Level

SeniorLead

Tech Stack

Go

About the role

  • Define core marketing workflows such as campaign planning, segmentation, attribution modeling, media mix optimization, product positioning, and brand management.
  • Develop realistic test cases and evaluation metrics to measure how effectively AI systems perform tasks like creative ideation, market analysis, customer segmentation, and message optimization.
  • Assess the model’s performance across marketing functions including consumer insights, content marketing, brand strategy, marketing analytics, and PR/crisis communication management.
  • Identify, refine, and label high-quality marketing data (e.g., ad copy, campaign results, brand assets) for training and improving AI models.
  • Review AI outputs, provide structured feedback, and recommend improvements to enhance the model’s marketing reasoning, accuracy, and real-world applicability.

Requirements

  • 10+ years of professional experience in one or more of the following areas: Brand Strategy / Marketing Communications, Digital Marketing / Performance Marketing, Marketing Analytics / Attribution / Media Mix Modeling, Product Marketing or Go-to-Market Strategy, Market Research / Consumer Insights, Public Relations / Crisis Communication.
  • Proven ability to translate complex marketing concepts (e.g., attribution modeling, consumer psychology, pricing strategy) into structured frameworks and measurable steps.
  • Strong analytical and strategic thinking skills; comfortable working with both creative and data-driven marketing tasks.
  • Excellent communication skills in English to articulate marketing concepts to technical and non-technical audiences.
  • Familiarity with AI, machine learning, or marketing automation technologies is a plus.
  • High attention to detail, strong organizational skills, and a deep understanding of marketing best practices.
Benefits
  • Successful completion of a role-specific written assessment and a background check.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
campaign planningsegmentationattribution modelingmedia mix optimizationproduct positioningbrand managementmarketing analyticsconsumer insightscontent marketingPR/crisis communication management
Soft skills
analytical thinkingstrategic thinkingcommunication skillsattention to detailorganizational skills