TGD

Marketing Program Manager – Games

TGD

contract

Posted on:

Location Type: Hybrid

Location: Redmond • Washington • United States

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Salary

💰 $55 - $75 per hour

About the role

  • Support Product Marketing Managers in executing end-to-end GTM plans from early planning through launch and post-launch support for multiple launches or initiatives in parallel.
  • Translate GTM strategy into clear timelines, milestones, and workback plans.
  • Track launch readiness across messaging, assets, approvals, localization, and channels.
  • Coordinate across cross-functional teams including brand, product, creative, social, community, PR, channel and regional marketing, and operations teams.
  • Facilitate launch readiness syncs, milestone reviews, and launch checkpoints.
  • Ensure alignment of channel plans against GTM priorities and partner with channel owners to confirm readiness and execution.
  • Drive clarity on owners, dependencies, and decision points.
  • Identify and proactively resolve blockers or execution risks to keep launches on track.
  • Coordinate brief submissions, timelines, status updates, and executive summaries.
  • Maintain clear, organized, and accessible launch documentation, timelines and source of truth materials for stakeholders.
  • Capture launch and post-launch learnings to drive continuous improvement of GTM processes.

Requirements

  • Strong project leader with 5+ years in marketing, product launch, marketing operations or program management experience, with or for an agency or in-house team, preferably in gaming, entertainment or consumer technology industries.
  • Proven familiarity with GTM frameworks and global launches.
  • Experience supporting cross-functional product, content or feature launches.
  • Strong stakeholder management and communication skills including verbal, written, and presentation skills.
  • Strong project management and problem-solving skills with the ability to identify issues early and provide solutions quickly.
  • Highly organized, proactive, and detail-oriented, with the ability to manage multiple workstreams.
  • Critical time management skills for all owned tasks including management of timelines/deliverables for others.
  • Proven ability to break down complex ideas and convey them succinctly.
  • Proven experience in responding and rapidly adapting to changing business needs.
  • Proficiency in Microsoft 365 (Teams, Word, Excel, PowerPoint, Outlook, Power BI, etc.).
  • Bonus: An avid gamer – particularly knowledgeable about PC, console, and gaming trends.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
project managementGTM frameworksmarketing operationsprogram managementstakeholder managementproblem-solvingtime managementcommunicationcross-functional collaborationlaunch documentation
Soft Skills
organizational skillsproactivedetail-orientedadaptabilityclarity in communicationability to manage multiple workstreamspresentation skillsverbal communicationwritten communicationcritical thinking