Marketing Program Manager – Game Pass

TGD

Marketing Program Manager for Xbox Game Pass managing integrated marketing campaigns from inception to execution. Collaborating with agencies and stakeholders to maintain brand standards and drive campaign success.

Posted 4/11/2026full-timeRedmond • Washington • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Program management of integrated marketing campaigns and deliverables in concert with a variety of internal and external partners
Program management of cross-team communications to track progress on key milestones and accountabilities to ensure on-time, on-budget execution of campaigns
Development of workbacks, processes, and procedures to enable seamless and coordinated execution of campaigns across teams and channels
Drafting campaign briefs that clearly articulate strategy, vision, and direction
Participate in creative lead activities, to ensure creative development aligns with overall campaign strategy and direction
Development of campaign toolkits that provide messaging and creative guidance
Actively monitoring campaign performance and proactively addressing areas for improvement and standardization of the go-to-market approach
Integrate with key business stakeholders to ensure campaigns land in the organization and are executed appropriately
Present as needed to business teams, internal partners, and others to expose new key learnings and recommendations
Provide weekly metrics of success on business and highlight key issues as appropriate
Work continuously to improve the overall marketing collateral library

Requirements

What you’ll need

3+ years of integrated marketing, advertising, brand, and campaign development experience
An avid gamer – particularly knowledgeable about PC, console, and gaming trends
Successful track record of developing integrated campaigns for console gaming services or similar consumer entertainment product
Proven foundation in program management including the ability to lead, organize and prioritize multiple projects and requests simultaneously
Proven ability to effortlessly manage an entire content lifecycle in a deeply collaborative setting
Forward thinker who can manage current executions, while planning 4-6 months out for future campaigns
Proven ability to build, track, and execute programs from start to finish independently under rapidly changing priorities
Critical time management skills for all owned tasks including project management of timelines/deliverables for others
A strong drive for results, with a proven track record, often delivering under tight deadlines
Proven ability to think strategically and creatively, while maintaining great attention to detail, internal quality control, and best-in-class creative outcomes
In depth understanding of how content scales effectively across digital channels
Excellent editorial abilities (PowerPoint) when outlining new processes, summarizing campaign results, presenting to varied audiences with a focused attention to detail (editing, QA, copy)

Benefits

Comp & perks

Medical, dental, vision, basic life/AD&D, long-term disability, and employee assistance programs
Additional voluntary benefits like short-term disability plans and health coverage for dependents
401(k) & HSA
Competitive PTO plan
12 paid holidays throughout the calendar year, plus additional floating holidays

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

integrated marketingcampaign developmentprogram managementcontent lifecycle managementproject managementtime managementstrategic thinkingcreative developmentdigital channel content scalingmetrics analysis

Soft Skills

collaborationorganizationprioritizationattention to detailcommunicationcreativityresults-drivenforward thinkingproblem-solvingpresentation skills