Director, Equipment Application – Fleet Solutions

TFS

Director of Equipment Application & Fleet Solutions at TFS, leading material handling equipment analyses. Remote role based in Atlanta, GA, demanding extensive travel across North America.

Posted 7/31/2026full-timeRemote • 🇺🇸 United StatesLead💰 $115,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in material handling equipment, application engineering, and fleet consulting, with a strong ability to analyze facility operations and present actionable recommendations. Proficient in translating technical data into business-focused insights while collaborating with account management teams and stakeholders.

Highest-signal resume keywords

Material Handling Equipment ExpertiseApplication EngineeringFleet ConsultingWarehouse Operations KnowledgeAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Application EngineeringFleet ConsultingMaterial Handling Equipment KnowledgeFacility Layout InterpretationOperational Data AnalysisExcel ProficiencyTelematics UnderstandingAGV/AMR FamiliaritySix SigmaLean Methodology

Soft Skills

Clear CommunicationAnalytical ThinkingCustomer EngagementTraining and Mentoring

Tools & Technologies

Fleet Management PlatformsWarehouse Management SystemsTelematics Systems

Certifications & Qualifications

Bachelor’s Degree in EngineeringSupply Chain Certification

Industry Keywords

Material Handling Equipment Classes I-VIIOEM KnowledgeEquipment LeasingEquipment FinanceWarehouse Operations

About the role

Key responsibilities & impact

Conduct on-site application analyses at customer facilities, including material handling equipment, docks, aisles, staging areas, production zones, rack layouts, traffic patterns, load profiles, and shift activity.
Gather facility data through direct observation, measurements, photos, video, telematics, and operational data to support practical fleet recommendations.
Present findings and recommendations clearly to customer stakeholders, including warehouse leaders, operations teams, and executive decision-makers.
Specify the right equipment for the application, including forklifts, reach trucks, pallet jacks, order pickers, AGVs, and related material handling equipment.
Maintain strong, brand-independent knowledge of major OEMs and material handling equipment classes I through VII.
Build and maintain a standardized specification library and decision tools that help account management teams develop consistent solutions faster.
Join account management teams on strategic customer visits, prospect walk-throughs, and business reviews to provide technical credibility and support consultative selling.
Serve as the go-to equipment resource for account management teams, supporting solution development, customer meetings, and technical objections both in person and remotely.
Train account management teams on equipment fundamentals, application principles, and how to position fleet solutions based on customer needs.
Partner with Supplier Management on vendor programs, pricing alignment, OEM pricing comparisons, and market trends.
Work with Operations and Service teams to compare real-world equipment performance against specification assumptions.
Share insights with leadership on equipment trends, OEM performance, automation, telematics, alternative power, and other emerging technologies.
Other duties as assigned.

Requirements

What you’ll need

7+ years of experience with material handling equipment in a dealer, OEM, or large end-user fleet environment.
Bachelor’s degree in Engineering, Supply Chain, related field or equivalent work experience.
Proven experience in application engineering, fleet consulting, or equipment sales engineering with a strong field-based track record.
Deep working knowledge of MHE classes I through VII, warehouse operations, facility layouts, and equipment applications.
Ability to read facility drawings and rack layouts and interpret operational data such as throughput, utilization, hour meters, and telematics.
Strong analytical skills, including comfort with Excel, fleet management platforms, and customer data.
Ability to translate technical information into clear, business-focused conversations with customers and internal teams.
Willingness and ability to travel 60% or more, including overnight travel.
Valid driver’s license and ability to fly domestically without restriction.
Familiarity with AGV/AMR automation, lithium-ion power, warehouse management systems, and emerging fleet technologies.
Six Sigma, Lean, industrial engineering, equipment leasing, or equipment finance experience.

Benefits

Comp & perks

Competitive pay: Plus incentive opportunities!
Full benefits package that starts day one: Includes medical, dental, vision, 401K with match, company-paid life insurance and disability coverage.
8 paid holidays
PTO: Full-time employees enjoy a generous paid time off policy, accruing more time throughout their tenure with TFS
Training and mentoring: Learn from our experts in the industry