TextNow

Head of Lifecycle Marketing

TextNow

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $154,000 - $220,000 per year

Job Level

Lead

About the role

  • Own lifecycle KPIs including activation, engagement, retention, churn reduction, and lifetime value
  • Define and execute a lifecycle roadmap aligned to company and marketing OKRs
  • Translate customer insights and behavioral data into measurable programs that drive long term value
  • Partner cross functionally to deliver a consistent, high quality customer experience across the funnel
  • Redesign onboarding to improve clarity, trust, and early habit formation
  • Identify key early behaviors tied to long term retention and build programs to drive them
  • Reduce early churn through proactive education and expectation setting
  • Elevate email, push, and in app messaging with clearly defined channel roles
  • Develop a scalable segmentation framework rooted in lifecycle stage, intent, and behavioral signals
  • Launch behavior triggered engagement and monetization programs
  • Improve message to user fit across cohorts and use cases
  • Continuously optimize targeting to increase relevance and engagement
  • Create and own a disciplined lifecycle experimentation roadmap
  • Drive testing across messaging, offers, segmentation, and value propositions
  • Measure incremental impact and downstream behavior, not vanity metrics
  • Oversee lifecycle platform architecture and reporting in partnership with Marketing Operations
  • Lead lifecycle strategy across email, push, and in app messaging
  • Set standards for frequency, targeting, and customer experience
  • Balance monetization goals with long term brand trust

Requirements

  • 10 to 12 plus years of progressive experience in lifecycle, CRM, retention, or growth marketing with meaningful ownership of company level retention and revenue outcomes
  • Proven leader who has built and scaled lifecycle strategy in a high growth, consumer, subscription, or app first business
  • Demonstrated track record of materially improving activation, engagement, retention, and lifetime value at scale
  • Strategic thinker who sees lifecycle as a core growth lever, not just a messaging function
  • Deep expertise in segmentation, behavioral targeting, experimentation design, and incremental measurement
  • Highly analytical and data fluent with strong command of cohort analysis, performance modeling, and customer behavior insights
  • Experienced operator who understands lifecycle infrastructure, platform architecture such as Braze or similar tools, and marketing systems design
  • Strong cross functional leader who can influence Product, Analytics, Creative, and Performance teams to align around shared growth goals
  • Builder of high performing, accountable teams with clear standards and operational discipline
  • Growth oriented but deeply protective of customer trust, brand equity, and long term value creation
  • Comfortable operating with executive visibility and accountability in a fast scaling environment
Benefits
  • Free phone service
  • Strong work life blend
  • Flexible work arrangements (work-from-home, remote, or access to one of our office spaces)
  • Employee stock options
  • Unlimited vacation
  • 12 paid holidays per year
  • Competitive pay
  • Health, dental, and vision benefits
  • Short-term & long-term disability
  • $750 annual wellness benefit or healthcare spending account
  • RRSP matching (Canada) | 401(K) (USA)
  • Parental leave for eligible employees
  • Learning & Development opportunities
  • We travel a few times a year for various team events, company-wide off-sites, and more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingCRMretention marketinggrowth marketingsegmentationbehavioral targetingexperimentation designincremental measurementcohort analysisperformance modeling
Soft Skills
strategic thinkinganalytical skillscross functional leadershipinfluenceteam buildingoperational disciplinecustomer trust protectionbrand equity managementcommunicationaccountability