TextNow

Brand Manager

• Own and evolve TextNow’s brand positioning and messaging architecture, ensuring clarity and consistency across all touchpoints
• Champion our cultural platform rooted in autonomy, dignity, flexibility, and challenger brand energy
• Serve as primary steward of TextNow’s brand narrative, partnering closely with the VP, Marketing on long term direction and differentiation
• Ensure execution aligns to messaging pillars and elevates the brand beyond legacy framing
• Partner with Product Marketing to align brand storytelling with roadmap and go to market sequencing
• Lead cross channel execution of brand campaigns with disciplined message sequencing and clear phase gates
• Define brand media channel strategy and investment approach
• Drive integrated planning across paid, earned, and owned channels, ensuring each plays a defined role in awareness, legitimacy, comprehension, and usage
• Show up meaningfully in the spaces where our audience already lives, works, and creates
• Identify cultural moments, partnerships, creators, and archetypes that reinforce brand positioning
• Own day to day management of creative, media, PR, influencer, and production partners
• Evaluate agency performance and evolve roster as needed
• Establish a strong operating partnership with Creative Services to ensure strategy and execution are developed in lockstep
• Drive measurable improvements in brand awareness, trust, and cultural relevance over time
• Own brand budget across media, production, partnerships, and agencies

Head of Brand Marketing

Marketing

• Own lifecycle KPIs including activation, engagement, retention, churn reduction, and lifetime value
• Define and execute a lifecycle roadmap aligned to company and marketing OKRs
• Translate customer insights and behavioral data into measurable programs that drive long term value
• Partner cross functionally to deliver a consistent, high quality customer experience across the funnel
• Redesign onboarding to improve clarity, trust, and early habit formation
• Identify key early behaviors tied to long term retention and build programs to drive them
• Reduce early churn through proactive education and expectation setting
• Elevate email, push, and in app messaging with clearly defined channel roles
• Develop a scalable segmentation framework rooted in lifecycle stage, intent, and behavioral signals
• Launch behavior triggered engagement and monetization programs
• Improve message to user fit across cohorts and use cases
• Continuously optimize targeting to increase relevance and engagement
• Create and own a disciplined lifecycle experimentation roadmap
• Drive testing across messaging, offers, segmentation, and value propositions
• Measure incremental impact and downstream behavior, not vanity metrics
• Oversee lifecycle platform architecture and reporting in partnership with Marketing Operations
• Lead lifecycle strategy across email, push, and in app messaging
• Set standards for frequency, targeting, and customer experience
• Balance monetization goals with long term brand trust

Head of Brand Marketing

Head of Lifecycle Marketing