TextNow

Head of Brand Marketing

TextNow

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $154,000 - $220,000 per year

Job Level

Lead

About the role

  • Own and evolve TextNow’s brand positioning and messaging architecture, ensuring clarity and consistency across all touchpoints
  • Champion our cultural platform rooted in autonomy, dignity, flexibility, and challenger brand energy
  • Serve as primary steward of TextNow’s brand narrative, partnering closely with the VP, Marketing on long term direction and differentiation
  • Ensure execution aligns to messaging pillars and elevates the brand beyond legacy framing
  • Partner with Product Marketing to align brand storytelling with roadmap and go to market sequencing
  • Lead cross channel execution of brand campaigns with disciplined message sequencing and clear phase gates
  • Define brand media channel strategy and investment approach
  • Drive integrated planning across paid, earned, and owned channels, ensuring each plays a defined role in awareness, legitimacy, comprehension, and usage
  • Show up meaningfully in the spaces where our audience already lives, works, and creates
  • Identify cultural moments, partnerships, creators, and archetypes that reinforce brand positioning
  • Own day to day management of creative, media, PR, influencer, and production partners
  • Evaluate agency performance and evolve roster as needed
  • Establish a strong operating partnership with Creative Services to ensure strategy and execution are developed in lockstep
  • Drive measurable improvements in brand awareness, trust, and cultural relevance over time
  • Own brand budget across media, production, partnerships, and agencies

Requirements

  • 8 to 12 plus years of progressive experience in brand or integrated marketing, with meaningful ownership of brand investment and business impact
  • Proven leader who has built or scaled brand platforms in challenger, high growth, or culturally relevant categories
  • Demonstrated experience leading large scale brand campaigns across paid, earned, and owned channels
  • Strong understanding of media strategy, channel role architecture, and full funnel integration
  • Track record managing creative, media, PR, and influencer agencies with discipline and accountability
  • Strategic thinker who understands how brand drives long term growth, CAC efficiency, and business performance
  • Culturally fluent and capable of embedding brands authentically within relevant communities
  • Strong cross functional operator who can align Brand, Performance, Lifecycle, Product Marketing, and Analytics around shared outcomes
  • Experience in telecom, consumer technology, app first, or subscription businesses preferred
  • Comfortable operating with executive visibility in a fast scaling environment
Benefits
  • Free phone service
  • Strong work life blend
  • Flexible work arrangements (work-from-home, remote, or access to one of our office spaces)
  • Employee stock options
  • Unlimited vacation
  • 12 paid holidays per year
  • Competitive pay
  • Health, dental, and vision benefits
  • Short-term & long-term disability
  • $750 annual wellness benefit or healthcare spending account
  • RRSP matching (Canada) | 401(K) (USA)
  • Parental leave for eligible employees
  • Learning & Development opportunities
  • We travel a few times a year for various team events, company-wide off-sites, and more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand positioningmessaging architecturemedia strategychannel role architecturebrand campaignsintegrated marketingcreative managementPR managementinfluencer managementbudget management
Soft Skills
leadershipstrategic thinkingcross functional collaborationcultural fluencyaccountabilityoperational partnershipcommunicationflexibilityautonomycreativity