Email Marketer

Texas Capital

Email Marketer executing segmented campaigns and optimization for Texas Capital, a business-focused regional bank. Supporting Salesforce Marketing Cloud workflows, QA, reporting, and deliverability.

Posted 8/19/2026full-timeAustin • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing email marketing campaigns, including content setup, segmentation, and performance analysis, while maintaining high standards of deliverability and list hygiene. Proficient in collaborating with cross-functional teams and utilizing Salesforce Marketing Cloud tools to optimize campaign effectiveness.

Highest-signal resume keywords

Email Marketing Campaign ExecutionSalesforce Marketing CloudA/B TestingHTML and Email Design PrinciplesAnalytical Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingCampaign Performance AnalysisSegmentationContent SetupQuality AssuranceLink ValidationLanding Page AccuracyTracking ParametersEmail Template MaintenanceSubscription List Management

Soft Skills

Attention to DetailOrganizational SkillsCommunication SkillsTeamworkAdaptability

Tools & Technologies

Salesforce Marketing CloudEmail StudioJourney BuilderAutomation Studio

Industry Keywords

Digital MarketingCampaign OptimizationEmail Design PrinciplesWorkflow ImprovementsBest Practices

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Facilitate the execution of email marketing campaigns, including content setup, segmentation, testing, and deployment
Collaborate with Marketing, Enablement, and Technology teams to ensure campaign alignment and consistency
Support the creation and maintenance of email templates, Cloud Pages, and subscription lists
Help monitor campaign performance and contribute to reporting and insights
Participate in A/B testing efforts, including subject lines and content variations, to improve engagement
Assist in quality assurance checks, including link validation, landing page accuracy, and tracking parameters
Help maintain deliverability standards and support list hygiene practices
Stay informed on Salesforce Marketing Cloud features and email marketing best practices
Contribute to workflow improvements and documentation
Perform additional tasks and support ad hoc projects as needed

Requirements

What you’ll need

3-5 years of experience in email marketing or digital marketing preferred
Familiarity with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) is a plus
Basic understanding of HTML and email design principles
Strong attention to detail and organizational skills
Analytical mindset with interest in campaign performance and optimization
Excellent communication and teamwork skills
Ability to learn quickly and adapt in a dynamic environment
Bachelor’s degree in marketing, communications, business, or related field preferred

Benefits

Comp & perks

Health insurance coverage
Wellness program
Fertility and family building aids
Life and disability insurance
Retirement savings plans with a generous 401K match
Paid leave programs
Paid holidays
Paid time off (PTO)