Product Marketing Manager – Corporate & Investment Banking

Texas Capital

Product Marketing Manager developing marketing strategies for Corporate & Investment Banking sectors. Collaborating closely with various teams to produce impactful marketing content and drive business growth.

Posted 4/29/2026full-timeRichardson • Texas • 🇺🇸 United StatesSeniorLeadWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and execute marketing plans and campaigns for the Corporate Banking, Investment Banking Industry Coverage, and Mergers and Acquisitions lines of business to drive growth
Produce high-impact content, such as thought leadership articles, research reports, presentations and one-pagers that showcase the firm's expertise
Partner with the broader marketing organization to manage marketing campaigns across paid and owned channels
Partner with Corporate Banking, Investment Banking Industry Coverage, and Mergers and Acquisitions teams to develop integrated marketing approaches to support business development initiatives
Track key performance indicators (KPIs) to measure the effectiveness of marketing efforts
Commercialize the accomplishments of the Corporate Banking, Investment Banking Industry Coverage, and Mergers and Acquisitions teams
to drive a deeper awareness of the firm’s capabilities with key target audiences
Identify and create relevant marketing assets that support the entire purchase funnel, ultimately driving awareness, consideration and inbound inquiries
Ensure that all marketing communications and activities adhere to financial regulations

Requirements

What you’ll need

7-8 years plus experience in financial services marketing; B2B preferred
Bachelor’s degree in business or marketing; MBA preferred
FINRA Series 7 licensed preferred or the ability to acquire within 6 months of hire
Knowledge of Corporate Banking, Investment Banking Industry Coverage, and Mergers and Acquisitions products and solutions
Extensive direct marketing experience with a strong understanding of digital marketing techniques
Understanding of the interconnectivity of marketing channels between web, advertising, digital, print, social and email
Demonstrated ability to collaborate with cross-functional teams and drive adoption in asset usage
Superior communication, problem solving skills and the ability to learn and adapt quickly
Self-motivated with ability to work independently with strong organizational skills
Flexibility in a growing and changing environment
Comfortable using collaboration and CRM tools such as Copilot, Asana and Salesforce
Familiar with marketing automation tools such as Salesforce, Salesforce Marketing Cloud (SFMC), and Google Analytics

Benefits

Comp & perks

health insurance coverage
wellness program
fertility and family building aids
life and disability insurance
retirement savings plans with a generous 401K match
paid leave programs
paid holidays
paid time off (PTO)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

financial services marketingB2B marketingdirect marketingdigital marketing techniquesmarketing asset creationKPI trackingcontent productionintegrated marketing approachesmarketing communicationspurchase funnel

Soft Skills

collaborationcommunicationproblem solvingorganizational skillsself-motivatedadaptabilityflexibilityability to learn quicklycross-functional teamworkdriving adoption

Certifications

Bachelor’s degree in businessBachelor’s degree in marketingMBAFINRA Series 7 licensed