Product Marketing Manager – Corporate & Institutional Services

Texas Capital

Product Marketing Manager at Texas Capital developing marketing strategies for Institutional Services and Capital Markets lines. Collaborating with teams to drive growth and awareness with strong content creation.

Posted 4/29/2026full-timeDallas • Texas • 🇺🇸 United StatesSeniorLeadWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and execute marketing plans and campaigns for the Institutional Services, Capital Markets and Equities lines of business to drive growth.
Produce high-impact content, such as thought leadership articles, research reports, presentations and one-pagers that showcase the firm's expertise.
Partner with the broader marketing organization to manage marketing campaigns across paid and owned channels.
Partner with Institutional Services, Capital Markets and Equities leadership teams to develop integrated marketing approaches to support business development initiatives.
Track key performance indicators (KPIs) to measure the effectiveness of marketing efforts and provide reports to leadership.
Commercialize the accomplishments of the Institutional Services, Capital Markets and Equities teams to drive a deeper awareness of the firm’s capabilities with key target audiences.
Identify and create relevant marketing assets that support the entire purchase funnel, ultimately driving awareness, consideration and inbound inquiries.
Ensure that all marketing communications and activities adhere to financial regulations.

Requirements

What you’ll need

7-8 years plus experience in financial services marketing; B2B preferred.
Bachelor’s degree in business or marketing; MBA preferred.
FINRA Series 7 licensed preferred or the ability to acquire within 6 months of hire.
Knowledge of Institutional Services, Capital Markets and Equities products and solutions with a proven ability to collaborate with product teams on launches of new products and changes of existing products.
Extensive direct marketing experience with a strong understanding of digital marketing techniques.
Understanding of the interconnectivity of marketing channels between web, advertising, digital, print, social and email, and how to utilize each for a multiplier effect.
Demonstrated ability to collaborate with cross-functional teams and drive adoption in asset usage.
Superior communication, problem solving skills and the ability to learn and adapt quickly.
Self-motivated with ability to work independently with strong organizational skills.
Flexibility in a growing and changing environment.
Comfortable using collaboration and CRM tools such as Copilot, Asana and Salesforce.
Familiar with marketing automation tools such as Salesforce, Salesforce Marketing Cloud (SFMC), and Google Analytics.

Benefits

Comp & perks

health insurance coverage
wellness program
fertility and family building aids
life and disability insurance
retirement savings plans with a generous 401K match
paid leave programs
paid holidays
paid time off (PTO)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

financial services marketingB2B marketingdigital marketing techniquesdirect marketingmarketing asset creationkey performance indicators (KPIs)marketing communicationscollaboration with product teamsunderstanding of purchase funnelproblem solving

Soft Skills

superior communicationself-motivatedorganizational skillsflexibilityability to learn and adaptcollaborationdrive adoptionindependent workcross-functional teamworkability to work in a changing environment

Certifications

Bachelor’s degree in businessBachelor’s degree in marketingMBAFINRA Series 7 licensed