Assistant Vice President, Consumer Segment – Lifecycle Strategy Manager

Texas Capital

Define and execute consumer segmentation and lifecycle strategies for Texas Capital Bank. Collaborate with teams to optimize customer journeys and improve segment performance.

Posted 4/24/2026full-timeAustin • Texas • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

continuously manage and refine the consumer segmentation framework and process
support portfolio optimization efforts, including customer and account realignment
partner with Product and Marketing teams to define and evolve differentiated value propositions by segment
develop and execute lifecycle strategies across consideration and acquisition, product activation and cross-sell
develop and execute test-and-learn initiatives to refine messaging, channels, and engagement tactics
manage the customer communication calendar to ensure coordinated outreach
leverage data and insights to improve conversion and retention outcomes by segment
own the consumer Voice of Customer (VoC) and market insights approach
monitor trends and performance to support continuous improvement

Requirements

What you’ll need

7+ years of experience in consumer banking, financial services, strategy, marketing, or customer experience
experience developing or supporting segmentation, lifecycle, or go-to-market strategies
strong analytical and problem-solving skills, with the ability to interpret data and generate insights
clear, effective communicator with strong written, verbal, and presentation skills
proven ability to work in a highly collaborative, cross-functional environment
highly organized, adaptable, and comfortable managing multiple priorities
strong proficiency in Microsoft Excel, PowerPoint, and Word

Benefits

Comp & perks

health insurance coverage
wellness program
fertility and family building aids
life and disability insurance
retirement savings plans with a generous 401K match
paid leave programs
paid holidays
paid time off (PTO)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

consumer segmentationportfolio optimizationlifecycle strategiestest-and-learn initiativesdata analysisconversion improvementretention strategiesVoice of Customer (VoC)market insights

Soft Skills

analytical skillsproblem-solving skillscommunication skillscollaborationorganizational skillsadaptabilityprioritization