Director of Marketing

TEVET

. The Director of Marketing is responsible for devising and driving innovative marketing strategies in support of business goals.

Posted 4/21/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

The Director of Marketing is responsible for devising and driving innovative marketing strategies in support of business goals.
Manage TEVET brand consistency in all external communications including digital platforms, social media, and co-branded events with supplier partners.
Design and implement AI-assisted marketing strategies to optimize customer targeting, personalization, and campaign performance.
Develop, execute, and refine data-driven digital marketing campaigns across email, SEO/SEM, social media, and paid advertising channels.
Monitor emerging technologies in marketing and proactively implement new tools (e.g., AI-based content generators, predictive analytics, chatbots).
Leverage marketing automation platforms and CRM data to segment audiences and deliver personalized content throughout the customer journey.
Compose, develop, track, evaluate, and execute on marketing activities, campaigns, and content calendars with clear KPIs.
Expand TEVET's digital footprint through innovative use of video, webinars, influencer engagement, and thought leadership content.
Oversee TEVET’s social media presence by setting strategy, managing content calendars, analyzing engagement metrics, and optimizing reach and impact.
Collaborate across departments and functions to communicate TEVET’s unique value proposition, particularly in the context of digital transformation.
Provide leadership and direction for tradeshows and virtual/on-site events, incorporating digital elements like livestreaming and real-time social coverage.
Create and update marketing content and collateral, including Line Cards, Capability Statements, Solutions Briefs, White Papers, Proposals, Data Sheets, and PowerPoint Presentations.
Develop dashboards and analytics reports using tools like Google Analytics, HubSpot, and custom BI platforms to communicate marketing performance and ROI.
Delegate tasks and projects to consultants or members of the marketing team, ensuring alignment with strategic initiatives.
Negotiate contracts for digital services, media buying, creative agencies, or consultants needed to execute the marketing strategy.

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Communications or related field, or equivalent combination of education and relevant professional experience required.
At least 5+ years of experience working in a marketing role at a B2B business.
Copywriting and content creation experience.
Excellent verbal and written communication skills.
Excellent interpersonal and customer service skills.
Excellent organizational skills and attention to detail.
Strong time management skills to plan and execute both large and small marketing projects and initiatives.
Must be able to create and maintain the company event calendar.
Strong analytical and problem-solving skills.
Strong leadership skills.
Ability to create, implement, and monitor budgets.
Ability to consolidate and simplify complex technical language.
Ability to work in a fast-paced and changing environment.
Awareness of ABM methodologies and strategies.
Previous experience in Sales and Proposal Writing a plus.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data-driven digital marketingSEOSEMcopywritingcontent creationmarketing automationpredictive analyticsAI-assisted marketingcampaign performance optimizationbudget management

Soft Skills

verbal communicationwritten communicationinterpersonal skillscustomer serviceorganizational skillsattention to detailtime managementanalytical skillsproblem-solving skillsleadership skills