Manager, Marketing Communication
Terumo Blood and Cell Technologies
full-time
Posted on:
Location Type: Hybrid
Location: Lakewood • Colorado • United States
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Salary
💰 $116,300 - $145,300 per year
About the role
- drive content engagement, customer experience and brand visibility across multiple channels for a product portfolio across Cell and Gene Therapy and Therapeutic Apheresis solutions
- planning, executing, and optimizing integrated marketing communications strategies and campaigns
- leading the development and execution of organic and paid digital campaigns across social media, programmatic display, and other relevant channels
- build engaging, compliant campaign content (web, social, video, sales enablement tools)
- optimize campaigns for maximum reach, engagement, and lead generation
- develop targeted email campaigns to engage GTI customers with relevant educational and promotional content
- manage performance analytics including open rates, CTR, and conversions
- partner with cross-functional teams to develop high-quality, compliant digital content
- oversee the creation of core content assets
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field; advanced degree preferred
- 10+ years of progressive experience in global marketing and communications, ideally within the healthcare, med tech, biotech, or pharma industry
- Proven expertise in running integrated digital campaigns across multiple platforms (social, display, email, web)
- Strong skills in creative asset development, marketing automation tools, CRM platforms, and analytics
- Experience managing external agencies and vendors, with a proven ability to drive efficiency, creativity, and accountability
- Experience in industry/HCP engagement and/or regulated healthcare environments is highly desirable
- Excellent project management and cross-functional collaboration skills
- Ability to balance strategic vision with hands-on execution.
Benefits
- multiple group medical, dental and vision plans
- robust wellness program
- life insurance and disability coverages
- variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance
- 401(k) plan with a matching contribution
- vacation and sick time programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
integrated marketing communicationsdigital campaignscontent engagementlead generationperformance analyticsemail campaignscreative asset developmentmarketing automationCRM platformsproject management
Soft Skills
cross-functional collaborationstrategic visionhands-on executioncreativityaccountability
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Digital Media