Provides marketing strategy support for software products and solutions across the North American market
Drives marketing communication strategies, measuring performance, and developing sales tools
Facilitates the commercialization of software products and services
Ensures marketing activities align with cybersecurity standards
Collaborate with cybersecurity teams to communicate security value propositions to customers
Collect and analyze competitor information
Organizes educational events for customers and sales personnel
Manages key relationships with professional associations and KOLs
Creates and optimizes lead nurture programs

Requirements

A bachelor's degree in Marketing, Business, Computer Science, or a related field, or equivalent education and experience
Minimum 5 years' experience in software marketing, sales, or software professional services
Knowledge of marketing principles, with demonstrated expertise in translating customer needs into marketing strategies
Experience with software marketing or commercialization in the medical device industry
Ability to coordinate internal teams and external agencies executing key marketing messages
Basic cybersecurity principles and their importance in healthcare/medical software
Knowledge of relevant data privacy regulations (HIPAA, etc.)
Ability to translate complex security features into clear value propositions for customers
Demonstrated analytical thinking skills
Experience in healthcare software, medical devices, or related industries is desirable

Benefits

multiple group medical, dental and vision plans
robust wellness program
life insurance and disability coverages
various voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance
401(k) plan with a matching contribution
vacation and sick time programs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing strategysales tools developmentcompetitor analysislead nurture programssoftware commercializationcybersecurity standardsdata privacy regulationsanalytical thinkingcustomer needs translationmarketing principles

Soft Skills

collaborationrelationship managementcommunicationcoordinationorganizational skillseducational event planningperformance measurementstrategic thinkingcustomer engagementteamwork

Certifications

bachelor's degree in Marketingbachelor's degree in Businessbachelor's degree in Computer Scienceequivalent education and experience