Marketing

• Reporting to the GM Emerging Markets, this role provides strategic marketing and project leadership, integrating expertise, resources, and planning across diverse functional, geographic, cultural, and socio-political environments to ensure successful market development and project execution.
• Provide appropriate feedback from geographies to support product design, functionality, translation priorities, sales force collaterals, and customer communication material to insure effectiveness
• Drive project planning, implementation with sales other key stakeholders
• Work closely with EMEA marketing managers to successfully identify business opportunities by specific geographic area and develop support tools and new programs in a timely and high-quality manner
• Manage strategic development and drive execution of all marketing initiatives
• Support commercialization across customer segments and product portfolio
• Develop and support KOL management plans
• Ensure alignment with cross functional departments such as regulatory, medical affairs, market access, sales, service and operations
• Drive evidence-generation strategies in collaboration with medical affairs to demonstrate clinical and economic value of Terumo BCT solutions, especially in low-resource environments.
• Lead the development of multi-channel marketing strategies, including digital, in-field education, community outreach, and thought-leadership initiatives relevant for emerging markets.
• Identify and secure strategic partnerships (e.g., advocacy groups, foundations, global health organizations) to accelerate awareness, adoption, and long-term sustainability.
• Champion innovative go-to-market models adapted to EM infrastructural realities.
• Serve as a senior advisor to the EM leadership team on policy, funding, and global health trends.
• Ensure marketing strategies incorporate health economics, affordability pathways, and access programs tailored to local conditions and stakeholder needs.
• Provide coaching and leadership to local teams and partners to elevate marketing capability and strategic thinking regionally.

Senior Marketing Manager, Emerging Markets

Marketing Manager