Terry Black's Barbecue

Chief Marketing Officer

• Lead online marketing initiatives including SEO, SEM, email, and social media.
• Optimize website and booking platforms for user experience and conversion.
• Monitor analytics to measure ROI and adjust strategies accordingly.
• Drive F&B sales and event bookings through targeted campaigns.
• Develop loyalty programs and guest retention strategies.
• Collaborate with the Operations department to maximize profitability.
• Oversee the growth and optimization of BFH’s e-commerce platforms.
• Partner with Operations to ensure in-store retail programs are executed consistently.
• Lead design direction for new merchandise across all BFH brands.
• Work with internal creative team and external vendors to develop innovative merchandise.
• Track campaign metrics daily/weekly, adjusting tactics in real time to maximize ROI.
• Use analytics dashboards to identify trends and opportunities for immediate improvement.
• Adjust strategies quickly based on results, guest trends, and operational feedback.
• Forecast needs and allocate budget and resources for maximum return.
• Actively manage social media accounts, ensuring timely posts, guest engagement, and community building.
• Write or edit copy for newsletters, blogs, and guest communications.
• Personally oversee the creation of seasonal promotions, special packages, and event marketing.
• Collaborate with operations teams to execute marketing activations.
• Ensure signage, collateral, and guest touchpoints are consistent and visually appealing.
• Work closely with the Board of Directors, SVP of F&B, and operations teams to ensure effective marketing initiatives.

Director of Marketing

Graphics Designer

• Translate ideas into brand-defining visual experiences across print, digital, and experiential touchpoints.
• Own projects from concept through production.
• Develop layouts, logos, digital graphics, and original artwork.
• Collaborate with cross-functional teams.
• Incorporate feedback and deliver polished, production-ready files.
• Create original artwork for CPG and retail merchandise.
• Develop and produce launch materials.
• Design engaging social media graphics and digital content.
• Concept and refine campaign stories, aesthetics, captions, and visuals.

Graphic Designer

Marketing

• Serve as the market expert, understanding demographics, guest behavior, competitive landscape, and local trends and apply this insight to strengthen BFH marketing plans.
• Act as a BFH brand ambassador, building authentic relationships with community partners and representing our hospitality values at all times.
• Spend the majority of time in-market and inside restaurants, connecting with guests, supporting teams, and identifying real-time opportunities to elevate the brand and drive sales/traffic to each concept.
• Lead on-site and off-site activities that deepen BFH’s community presence and support both brand visibility and guest engagement.
• Oversee active community involvement, including local outreach and the management of donation or partnership requests.
• Develop annual market-level and restaurant-level marketing plans, reviewing and refining quarterly.
• Manage all aspects of New Restaurant Opening (NRO) marketing from planning and pre-opening canvassing to on-site activation and post-opening support.
• Lead the full sponsorship process, including identifying opportunities, negotiating agreements, building partnerships, and ensuring maximum return and community impact.
• Partner directly with restaurant leaders to support local marketing needs, answer marketing-related questions, and ensure consistent application of BFH brand standards.
• Support company-driven marketing initiatives and systemwide activations as needed.
• Prepare regular weekly, monthly, and quarterly reports highlighting marketing performance, community engagement, and the overall business impact of marketing efforts.

Field Marketing Manager

Manager

• Manage the daily operations of the restaurant under the guidance of the General Manager.
• Train and support restaurant staff.
• Supervise staff schedule compliance and overall staff performance.
• Conduct disciplinary/coaching meetings.
• Handle discipline and termination of employees in accordance with restaurant policy.
• Ensure compliance with health, safety, food handling, and hygiene standards.
• Ensure customer satisfaction with all aspects of the restaurant and dining experience.
• Handle customer complaints courteously.
• Conduct daily inspection of restaurant and equipment.
• Evaluate restaurant equipment for repairs and maintenance.

Director of Marketing

Graphic Designer

Field Marketing Manager

Assistant Manager